Brand Lead
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Job Location:
Yearly Salary:
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
About the role
As Brand Lead you are the guardian of the Perifit brand internationally from strategic platform to expression across every B2C and B2B touchpoint.
You define and drive our communication strategy and you are responsible for growing the brands presence and resonance across our key markets. You lead influencer strategy activations PR community management and copywriting. You manage the Art Director and are as comfortable executing hands-on as thinking strategically.
Key responsibilities
Brand strategy & communication: ****Evolve the brand platform and tone of voice; ensure consistency across 10 markets while allowing cultural adaptation.
Influencer marketing (brand & growth): ****Build and lead global influencer strategy; scale the playbook across priority markets; measure both brand lift and performance.
Activations & campaigns: Design brand campaigns (launches key moments cultural activations); co-build the most brand-powerful acquisition campaigns with Acquisition & Growth.
PR: Define and execute PR strategy across key markets; prep spokespeople for media moments.
Community & social: Own organic social strategy and editorial direction; guard tone quality and engagement across markets.
Copywriting: Be the brands go-to writer on manifestos campaigns and key pages; uplevel copy across CRM acquisition & growth and ecommerce.
B2C & B2B brand expression: Deploy the brand across all B2C touchpoints (website ads CRM packaging); adapt it to B2B contexts (POS materials events).
You will manage a small and growing creative team
About Company
Perifit is the health technology brand for all womankind. From pelvic floors to breastfeeding, and beyond, we’re here to help.
