Director of Marketing

Title: Director of Performance Marketing
Work Setup: Full-time Remote
Rate: $20 - $55 per hour India -- $10k/month retainer plus performance bonuses US

Can You Lead a High-Performing Marketing Team to Scale Our Business to the Next Level

1. Are you experienced in leading and managing a high-performing remote marketing team

2. Can you also roll up your sleeves and do the job yourself when your team lacks specific skills

3. Have you successfully optimized marketing landing pages to increase conversion rates

4. Are you skilled in overseeing paid media content marketing and influencer partnerships

5. Can you mentor and coach a diverse international marketing team

6. Do you thrive on data-driven decision-making and continuous marketing optimization

7. Are you ready to take ownership of the entire inbound marketing function of a thriving company

If you answered yes to these questions we would love to talk to you!

Job Overview:

As the Director of Performance Marketing you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team overseeing lead generation and conversion. Your expertise in digital marketing team leadership and data-driven decision-making will be instrumental in scaling our business.

Are you a creative person Then this is probably not the right job for you. We want someone who is a spreadsheet master and who even understands the complex GOOGLE ADS interface like the back of his hand. Dont know what value based bidding is Please dont apply.

And yet you cant be a loner or insist on doing everything yourself. You need to be able to delegate mentor hold people accountable to high standards. Dig deep into the details when required. If you delegate and forget it then dont apply. You need to be regularly deeply involved with all your people working together and achieving results.

About Our Company:

We operate Christian Filipina. We have a high-7-figure annual revenue and a remote team of over 200 professionals and we are now looking for a strategic and results-driven Director of Performance Marketing to take our marketing efforts to the next level.

We have a strong remote work culture based on the following values:

1. We prioritize achieving excellent results with urgency.

2. We continuously learn improve and embrace company processes.

3. We communicate openly and honestly.

4. We take initiative plan effectively and seek approval before executing major changes. While the goal is for you to have increasing responsibility and autonomy we expect you to start out collaborating and chalking up solid base hits and a few big wins before you can make significant decisions without owner review.

What You Will Do:

I. Revenue Growth & Marketing Strategy

1. Develop and execute multi-channel marketing strategies that drive high quality lead growth.

2. Optimize and scale landing pages to maximize lead conversion.

3. Identify high-performing marketing campaigns and channels and scale them effectively.

4. Oversee all paid media traffic channels including Google Ads Bing Ads and influencer partnerships.

5. Leverage satisfied customers to drive referral-based growth.

6. Blow up the internet with good links great content etc all getting us to rank higher.

7. Oversee structured snippets implementation.

III. Team Leadership & Execution

1. Lead and manage an international marketing team.

2. Conduct regular one-on-one and team meetings to review performance challenges and opportunities.

3. Provide mentorship training and coaching to ensure high team performance.

4. Work closely with tech and product teams to optimize user experience and tracking.

IV. Data-Driven Decision Making

1. Track and analyze key marketing metrics to optimize ROI.

2. Conduct funnel analysis to identify areas for improvement.

3. Coordinate with CRO to identify new tests to improve offers pricing and promotions.