Product Owner - Digital CoBrand Growth & Acquisition Experiences
Location: Remote (must reside in Miami/South Florida; occasional ship travel required)
Type: 12month contract
Overview:
Looking for a strategic datadriven Product Owner to lead digital product initiatives that drive cobrand credit card acquisition engagement and spend across the guest journeyfrom precruise planning through onboard engagement to postcruise loyalty.
Key Responsibilities:
- Own product strategy roadmap and digital vision for cobrand credit card growth.
- Partner with Brand CRM and Bank of America teams on targeting segmentation and offer strategy.
- Lead continuous testing optimization and personalization using customer insights and behavioral economics.
- Drive execution of digital experiences that enhance acquisition funnels and spend mechanics.
Qualifications:
- 5 years in product management ideally within credit cards loyalty or digital financial services.
- Strong background in cobrand card programs and acquisition/engagement strategies.
- Proven success launching/scaling mobile and web products; familiarity with modern app technologies and digital payments ecosystems.
- Deep knowledge of credit card acquisition funnels spend drivers P&L mechanics and reward structures.
- Experience defining product vision roadmap planning and OKRbased prioritization.
Required Skills:
BRANDCRM
Product Owner - Digital CoBrand Growth & Acquisition Experiences Location: Remote (must reside in Miami/South Florida; occasional ship travel required) Type: 12month contract Overview:Looking for a strategic datadriven Product Owner to lead digital product initiatives that drive cobrand credit card...
Product Owner - Digital CoBrand Growth & Acquisition Experiences
Location: Remote (must reside in Miami/South Florida; occasional ship travel required)
Type: 12month contract
Overview:
Looking for a strategic datadriven Product Owner to lead digital product initiatives that drive cobrand credit card acquisition engagement and spend across the guest journeyfrom precruise planning through onboard engagement to postcruise loyalty.
Key Responsibilities:
- Own product strategy roadmap and digital vision for cobrand credit card growth.
- Partner with Brand CRM and Bank of America teams on targeting segmentation and offer strategy.
- Lead continuous testing optimization and personalization using customer insights and behavioral economics.
- Drive execution of digital experiences that enhance acquisition funnels and spend mechanics.
Qualifications:
- 5 years in product management ideally within credit cards loyalty or digital financial services.
- Strong background in cobrand card programs and acquisition/engagement strategies.
- Proven success launching/scaling mobile and web products; familiarity with modern app technologies and digital payments ecosystems.
- Deep knowledge of credit card acquisition funnels spend drivers P&L mechanics and reward structures.
- Experience defining product vision roadmap planning and OKRbased prioritization.
Required Skills:
BRANDCRM
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