Sr. Web Strategist (12 months)

Application Deadline: May 8 2026

Join the EDC Team!

At EDC we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets reduce risks all towards the goal of making Canada and the world better through trade. #LI-Hybrid

Position: Sr. Web Strategist (12 months)

Employment Type: Contract

Compensation Details

Marketing Generalist 18: Salaries typically range from $96557 to $128743 annually based on qualifications and experience.

Location

Export Development Canada operates in a hybrid work environment currently requiring employees to work in the office 2 days per week (subject to change).

This role can be performed from EDCs headquarters in Ottawa or from one of our Community Hubs located in Toronto or Montreal.

About EDC:

At Export Development Canada (EDC) we empower Canadian businesses to succeed globally. As afinancialCrown corporation we offer innovative financial solutions and expert insights to help businesses explore new markets mitigate risks and achieve growth.

Why Join EDC

• Comprehensive Benefits:EDC offers a competitive compensation & benefits package work-life balance & the opportunity to help make Canada and the world better through trade.

• Work-Life Balance:EDC offers a competitive compensation package & work-life balance. We have hybrid work options 3 to 4weeks paid vacation a corporate closure period summer early Fridays & no meeting Fridays.

• Professional Development:Take advantage of our continuous learning opportunities including training programsworkshopsand language training.

• Inclusive Culture:Be part of a diverse and inclusive workplace that champions employment equity & values diversity of ideas strengths & backgrounds to succeed.

• Wellness Programs:Access to wellness initiatives mental health support and fitness programs to keep you healthy and happy.

• Community Engagement:Participatein volunteer opportunities and give back to the community through our various social responsibility programs.

Team Overview

Reporting into the Director Web Experience the Web Strategist will work in the Web Experience Team to drive strategic initiatives on our website. The role also collaborates closely with the Customer Experience team (CX) to ensure website initiatives align with enterprise-wide CX objectives.

The Web Strategist plays a pivotal role in shaping and executing the transformation of . This role is accountable for bringing EDCs digital experience vision and cross-channel customer experience strategy to life through strong strategic leadership executional guidance and continuous optimization.

What You Will Be Doing

Strategy & Planning

• Develop website strategies and roadmaps aligned with EDCs digital and customer experience vision including long-term and interim states
• Partner with the CX COE to support the definition of target-state customer journeys and digital channel vision
• Work with business analysts team members and stakeholders to ensure strategies are execution-ready
• Conduct research current-state analysis and industry benchmarking to identify best practices
• Translate strategy into actionable objectives defining success metrics and resource needs
• Develop data strategies to leverage insights and enable personalized digital experiences
• Collaborate with designers to create user flows aligned with target personas
• Support the development and execution of scalable personalization strategies
• Co-develop content strategies including SEO GEO and AIO
• Support accessibility strategies spanning content markup and technology
• Participate in annual and quarterly planning with business technology and delivery partners

Operational Guidance

• Support execution of best-practice web strategies across design content and development
• Provide guidance on requirements design development and data collection
• Monitor web performance user behavior and industry trends to recommend continuous improvements
• Collaborate with UX designers to enhance usability and audience relevance

Stakeholder Collaboration

• Support leadership in defining short-term and long-term strategic goals
• Ensure alignment across web search generative AI content and personalization strategies
• Collaborate closely with Marketing IT and cross-functional teams
• Advise teams on best practices in design development and content management
• Support designers to ensure that UX and UI align with the strategic vision

Project Requirements

• Drive web transformation initiatives including website redesigns content strategy and data capture strategy
• Ensure alignment with broader marketing channels (campaigns paid media social email)
• Collaborate on platform migrations and integration of new technologies including Generative AI

What We Are Looking For

• Undergraduate degree in Marketing Digital Media Communication or a related field
• Minimum of 7 years of relevant professional experience
• Strong strategic thinking with the ability to connect digital initiatives to business and customer outcomes
• Deep understanding of usability and user-centric design principles
• Excellent collaboration and communication skills with the ability to translate complex topics across audiences

• Experience with project management and agile methodologies
• Knowledge of CMS platforms SEO practices GEO and web analytics tools

What Will Make You Stand Out

• Experience with Adobe AEM
• Knowledge of accessibility standards (WCAG)
• Bilingual in French and English

Eligibility:

• Eligibility:EDC is committed to Fair Employment Practices and preference will be given to a candidate who is able to work legally in Canadaat the time of application(Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening requirements. The position is open to those who meetall ofthe essential requirementsstatedabove and whose applications are received by the closing date.

Apply today!

Want to learn more about EDC Check our website here

EDCs Commitment to Employment Equity

Export Development Canada (EDC) is dedicated to fostering employment equity and building a diverse workforce. We are committed to creating a safe and inclusive environment that respects people from all cultures backgrounds and abilities. At EDC we nurture a culture of inclusion and belonging where everyone has equal opportunity to grow develop succeed and be their truest selves.

We actively encourage applications from women Indigenous peoples visible minorities persons with disabilities and members of the 2SLGBTQI community.

Your application must clearlydemonstratehow you meet all the requirements. We thank all applicants interest in a career at EDC; however only those selected for an interview will be contacted. Please note that qualified candidates may be considered for similar roles at this level within EDC.

Should you require any accommodation during the recruitment and selection process please contact the Recruitment team at.