Senior Director, Field Marketing, Americas

SeniorDirector Field Marketing Americas

Role Overview:

As Senior Director Field Marketing Americas you will own the marketing contribution to pipeline and revenue across North America and Latin America. Acting as a strategic partner to Sales leadership you will define and execute the regional go-to-market strategy drive enterprise growth and accelerate expansion in key marketsparticularly across Latin America.

This role serves as a critical link between global strategy and regional executionservingas the bridge between Programs teams and regional field execution ensuring campaigns arelocalizedand activated in-market. You will shape how marketing drives pipeline creation account engagement and customer growth across segments territories and priority accounts.Operating with a high degree of autonomy and executive visibility you will influence regional strategy investment decisions and performance outcomes.

At Genesys we are redefining customer experience through AI-powered innovation and human-centered design. You will play a pivotal role in advancing this mission by building and scaling a high-performing field marketing organization that delivers consistent data-driven impact across diverse and high-growth markets.

This role reports to theVPDemandGeneration Americas.

Key Responsibilities:

RegionalStrategy BookingsandPipeline Ownership

• Own the Americas marketing contribution to pipeline andbookings with accountability for marketing-engaged pipeline conversion and ROI across segments

• Define and execute the regional field marketing strategy aligned to global go-to-market priorities and regional growth objectives

• Establish clear performance metrics and forecasting inputs providing visibility into pipeline health and marketing impact to executive leadership

Go-to-Market Leadership

• Act as a strategic partner and challenger to Sales leadership co-developing go-to-market strategy territory priorities and growth initiatives

• Drive alignment across Enterprise Commercial and growth segments ensuring marketing strategies are tailored to sales motions and customer needs

• Define and operationalize account-based and segment-specific marketing strategies with a focus on high-value account engagement and pipeline acceleration

Regional Growth

• Partner with regional Sales and cross-functional teams to prioritize markets align on growth opportunities and ensure effective marketing support across growth countries and segments

• Lead the execution of the Latin America field marketing strategy translating global and regional priorities into localized in-market programs that drive pipeline and growth

• Build and scale in-region marketing execution capabilities ensuring strong local activation cultural relevance and alignment with market dynamics

Integrated Marketing Execution

• Oversee the planning and execution of integrated multi-channel marketing programs that drive demand engagement and customer growth

• Ensure consistency in strategic approach while enabling flexibility and localization across regions

• Partnerwith global marketing to adapt and scale campaignsand ensure consistency across markets

Cross-Functional Leadership

• Drive alignment across Sales Sales Development (BDR/SDR) Partner Marketing and Customer Success to deliver full-funnel impact from pipeline creation throughtoexpansion

• Collaborate with global and regional stakeholders to deliver cohesive high-impact customer experiences

• Align closely with BDR teams to improve pipeline creation lead conversion and regional performance

Organizational Leadership & Scale

• Lead develop and scale a high-performing field marketing team fostering a culture of accountability innovation and continuous improvement

• Design and evolve the Americas field marketing operating model including organizational structure planning processes and ways of working

• Establish and manage regional planning rhythms including annual planning quarterly business reviews and budget allocation

Performance & Insights

• Own regional marketing performance measurement including pipeline creation marketing influence conversion metrics and return on investment

• Leverage data and insights to continuouslyoptimizestrategy inform investment decisions andidentifynew growth opportunities

• Provide executive-level reporting on regional performance market trends and strategic recommendations

Required Qualifications:

• 15years of experience in field marketing demand generation or regional marketingwith 7 in aleadershiprolewithin enterprise B2B technology environments

• Proventrack recordof owning and driving pipeline growth and marketing impact on revenue in complex sales environments

• Experience leading and scaling high-performing multi-regional marketing teams

• Strong partnership with senior Sales leadership withdemonstratedability to influence go-to-market strategy and business outcomes

• Deep understanding of enterprise and commercial sales motions including account-based marketing strategies

• Ability tooperateat both strategic and operational levels translating vision into execution with measurable results

• Strong analytical mindset with experienceleveragingdata to drive decision-making and performance optimization

• Excellent executive presence communication and stakeholder management skills

• Experience managing significant regional marketing budgets and driving accountability for ROI

• Ability to lead through complexity and change in a fast-paced high-growth environment

Preferred Qualifications:

• Experience leading marketing efforts in Latin America including understanding of regional market dynamics localization strategies and cross-cultural team leadership

• Experience in customer experience contact center AI or cloud-based technology solutions

• Familiarity with global go-to-market models and regional localization strategies

• Experience working with Salesforce and marketing automation platforms

• Strong analytical and operational mindset with experience using data to inform strategic decisions

Education

• Bachelors degree in Marketing Business or a related field (MBA or advanced degree preferred)