Associate Director, Brand Engagement

Associate Director Brand Engagement (BioPharmaceuticalBusiness Unit)

Wilmington DE

Hybrid Work- on average 3 days a week from office

Associate Director Brand Engagementis accountable for the performance ofUS Patient Supportpatient and providersupportprogram design and implementation ensuring the program operations meet brand requirements and serve as the liaison between brandmarketingAccess Strategycross-functional partnersand theUS Patient Supportteam. A key responsibility of this role is to ensure the program teams have a clear understanding of brand goals and that services offerings enhance healthcare provider and patient access to AstraZeneca specialty care brands and evolve over time as market conditions evolve. This position has multi-faceted responsibilities with various contact pointsinternalandexternalto the company.

Key Responsibilities:

• Ensures deep understanding of brand strategy competitive landscape including competitor service mix technology offerings and patient and provider challenges andexpectations

• Provideconsultative insights on channel and services strategy best practices and how AZ programs will differentiate the company in the market sharing learnings from other brands and therapeuticareas

• Serve asUS Patient Supportlead on cross-functional launch teams for new drug launches or label expansions ensuring affordability field reimbursement Access 360 and Information Center considerations are represented and communicated back to the respectiveteams

• Accountable for ensuring brand andUS Patient Supportmarketing asset portfolio is comprehensive delivers outstanding customer experience and meets brandsgoals

• Develop program and services training plan forUS Patient Supportincluding AZIC Access 360 FRM and launch meeting sales track and Market Accesstrack

• Accountable for development ofUS Patient Supportbrand reporting library including gaining alignment on standard reports as well as services and access and coverage trendanalysis

• Accountable for program processes and program specific procedures aligned to brand servicestrategy

• Lead internal functional groups (Operations Training and Quality department Sales OperationsBusiness Solutions among others) and Market Access stakeholders to effectively deliver service improvements and brandinitiatives

• Accountable for defining program performance metrics including Service Level Agreements (SLAs) or Key Performance Indicators (KPIs) brandexpectationsand goals tocross-functionalteams

• Monitor program adherence to the SLAs and KPIs andidentifyprocess gaps and improvements that build efficiency and deliver a better customerexperience

• Collaborate with Field Reimbursement Leadership Team andidentifyand implement process improvements that lead to greater patient and providersatisfaction

• Monitor brand forecasted volume to adjust internal forecasts and communicate changes toappropriate parties. Collaborate with AZ brands tomonitorvolume trends and track programbudgets

• Participate in account review/strategic planning exercises with theUS Patient Supportsenior leaders.

MinimumRequirements:

• Bachelors Degree in Healthcareor related field
  

• 5 yearsrelevantexperience with progressive responsibilities
  

• Deep understanding of patient and provider support program strategies and tactics

• Demonstrated capability to successfully collaborate with brand teams to launchnew brandsor expandedindications

• Experience managingpatient accessimplementation projects such asasset developmentdataexchangesand reportingworkshops

• Excellent oral and written communication skills to provide clear messages to all levels withinAstraZeneca

• Demonstrated ability to effectivelyestablishand maintain working relationships with peers and constituents at all levels of theorganization

• Demonstrated analysis andproblem solvingskills using innovative thinking

• Experience working with and negotiating with externalvendors
  

• Exhibitsstrategic thinking takes a consultative approach
  

• Project managementproficiencies and comfort with building structure
  

• Exceptional organisational skills with the ability to prioritise and manage high volumes of work from multiple stakeholders and channels in a fastpaced dynamic environment.

Preferred:

• Masters Degree in Healthcarerelated field or Business Management

• Field Reimbursement experience

Office Working Requirements

When we put unexpected teams in the same room we unleash bold thinking with the power to inspire life-changing -person working gives us the platform we need to connect work at pace and challenge perceptions. Thats why we work on average a minimum of three days per week from the office. But that doesnt mean were not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

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