Senior Communications Manager Communications Manager (Content Lead)

Senior Communications Manager/Communications Manager (Content Lead)

About Hormel Foods

Hormel Foods Corporation based in Austin Minnesota is a global branded food company with approximately $12 billion in annual revenue. Its brands include PLANTERS SKIPPY SPAM HORMEL NATURAL CHOICE APPLEGATE WHOLLY HORMEL BLACK LABEL COLUMBUS JENNIE-O and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats was named one of the best companies to work for by U.S. News & World Report one of Americas most responsible companies by Newsweek recognized by TIME magazine as one of the Worlds Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. For more information visit.

RESPONSIBILITIES:

This positionis responsible forleadingstrategic storytelling initiatives managingthecompanysEmployee Ambassador Programandsupporting communicationsprojects. This role is ideal for a communications professional who excels atuncoveringand developingcompelling narratives fostering employee engagement andidentifyingreputational ideal candidate is a strategic thinker with a hands-on approach exceptional attention to detail and ability to stay current with evolving communications technologies and apply them strategically.

Content Development

• Identifies researches and develops compelling employee and business stories thatshowcasethe companys innovation impact and strategic priorities.
• Craftstimely relevantstorylinesthat reflect organizationalprioritiesand resonates with key internal and external audiences.
• Maintainsandoverseesa robust content pipeline and editorial calendar to ensure a consistent cadence of fresh relevant and inspiring storytelling.
• Collaborates with cross-functional teamsand external partnersto uncover strategic proof points that reinforce the corporate narrative across departments locations and employee experiences.
• Monitors content performance across channels andprovidesinsights to inform future storytelling and engagement strategies.
• Writes and edits high-quality brand-aligned content for a variety of channels includingwebsitesintranet social mediaand otherdigital campaigns.

Employee Ambassador Program

• Leads thegrowthstrategy and day-to-day operations of the Employee Ambassador Program cultivating a network of engaged storytellers and authentic brand advocates.
• Develops toolkits training resources and content that empower ambassadors to share their experiences and amplify the companys culture and values.
• Tracks program performance and continuouslyrefinesthe approach based on ambassador feedback engagement analytics and evolving business needs.

Reputation Management

• Supports the execution of reputation management strategies by monitoring brand mentions industry trends current events and the evolving media landscape across traditional and digital platforms.
• Analyzes listening and monitoring data including social sentiment news coverage and stakeholder feedback to translate insights into proactive content strategies narrative guidance and storytelling opportunities.
• Partners with cross-functionalteams toapply insights through targeted content that addresses emerging concerns shapes publicperception and reinforces trust with key audiences.

Website Content:

• Contributes tocorporate and brandwebsite content strategiesby developing compellingcontentaligned with brand voice.
• Partners with cross-functional teams to ensure website content supports broader storytelling and engagement goals.
• Supports SEOGEOand digital storytelling initiatives that amplify strategic narratives formultipleaudiences.
• Writes and edits clear consistent and brand-aligned website copy tailored to audience needs.

QUALIFICATIONS:

The level of position offered (eitherCommunicationsManageror Senior Communications Manager) will bebased on candidates qualifications and experience.

Required

• Abachelors degree in Communications JournalismEnglishor a related field.
• 3years of experience in corporate communications content strategy or employee engagement.
• Excellent written and verbal communication skills with the ability to craft clear engaging and brand-consistent copy.
• Ability to manage multiple tasks and projects simultaneously with strong organizational skills and attention to detail.
• A willingness to learn and stayup-to-dateon new tools technologies and industry trends and an ability to quickly adapt to changes.
• Basic knowledge of SEOand GEObest practices is beneficial.
• Strong organization and time management skills.
• Demonstratedhighlevel of initiative and ability to work independently.
• Demonstratedeffective interpersonal and leadership skills.

• Must be a Citizen or National of the United States a lawful permanent resident or have authorization to work in the United States.

• Applicants must not now or in the future require sponsorship for an employment visa.

LOCATION:Austin MN this position is eligible to receive a comprehensive relocation package for candidates needing relocation to the Austin MN area.

Pay Range & Benefits:

At Hormel Foods base pay is one part of our total compensation package and is determined within a range. The base hiring pay range for the Communication Manager and Senior Communications Manager roles is between $78000 - $124700 per year and your actual base pay within that range will depend upon a variety of factors including but not limited to job-related knowledge skill set level of experience and geographic market location.

Other components of Hormel Foods total compensation package includes comprehensive medical dental and vision coverage discretionary annual merit increases bonuses and profit sharing 401(k) with employer match stock purchase plan paid vacation FREE two-year community/technical college tuition for children of employees and more.

For immediate consideration send apply online at: Hormel we invite difference and diversity in all aspects. We offer a space of support understanding and community. We are committed to the journey! Learn more about our progress here: Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy childbirth or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.