Admissions Liaison Wellspring Prep

Summary:

The Admissions Liaison role encompasses recruiting new families on-boarding new families and mitigating attrition with the following objectives: Foster awareness and consideration among parents for their school(s). Drive recruitment and facilitate enrollment of new families in their school(s). On-board new families for the start of school. Mitigate attrition with a focus on first year families. This enrollment focused position requires the Admission Liaison to allocate their time between the school and the local community. The Admission Liaison will be based in the school and leads the development of a marketing strategy to engage the local community through activities including community events school tours on-site school events managing school social media presence and conducting parent outreach. Further they will lead on-boarding activity development aimed at converting registered families to enrolled and programs to retain enrolled families. The Admission Liaison will utilize customer relationship management (CRM) software population mapping tools and other data sources to document activities guide strategic planning and make informed decisions and track impact on KPIs.

Company Information:

National Heritage Academies (NHA) partners with communities to build and operate public charter schools. Founded in 1995 today NHA serves over 100 schools in nine states with more than 65000 students in kindergarten through 12th grade. Our schools are designed to eliminate the achievement gap and provide school choice to families so their children are prepared for success in college career and life. A majority of our schools consistently outperform their local district on the state test. According to the Center for Research on Education Outcomes at Stanford University NHA is a leading performer among charter schools and management organizations outperforming both conventional district schools and other charter school addition according to our employee survey over 90% of respondents agree that the work they do is meaningful to them. Join our team.

Duties and Responsibilities:

• Develop and execute school specific marketing strategies to promote school awareness generate leads and drive customer acquisition to ensure enrollment success.

• Analyze data and metrics to measure the effectiveness of field marketing campaigns and make data-driven recommendations for optimization.

• Provide regular reports and updates on enrollment activities results and key performance indicators (KPIs) to key stakeholders and management.

• Cultivate strong relationships with community partners online and offline parent groups and other key stakeholders in the local area to establish connections with parents and generate awareness.

• Represent assigned school(s) at prominent community events recruitment fairs and other outreach initiatives to foster awareness and align parents with National Heritage Academies (NHA) educational preferences for their children.

• Provide expert guidance and support to families by fostering strong relationships with parents and community partners. Extend invitations to prospective families to attend school-based events. Act as main point of contact for project-related communications.

• Collaborate with cross-functional teams to support lead generation efforts and execute marketing initiatives aimed at attracting and onboarding new families.

• Utilize and oversee CRM Marketo and social media platforms to develop and execute strategic plans while capturing and analyzing activity data.

• Collaborate with school leadership and staff to plan and participate in recruitment onboarding and retention activities.

• Capitalize internal pipeline of current families to recruit siblings and generate word-of-mouth advertising.

• Implement monthly strategies including phone calls text messages tours events and other engagement opportunities to keep new families engaged and informed thereby minimizing erosion and attrition.

• Create loyalty (retention) for the school with first year families.

• Utilize social media to highlight student life and school activities.

• Lead regular attrition events (principal meetings parking lot touches etc.).

• Integrate with parent organization groups/committees where schools have them.

• Lead student ambassador programs where applicable.

Qualifications:

• Core Competencies

• Must possess a customer-centric mindset and be driven to attract and retain new families.

• Experience in planning events and managing all elements of project completion.

• Approach is innovative and results driven.

• Proficient in building strong relationships and effectively communicating with diverse audiences.

• Confident and skilled in analyzing and reporting data specifically in utilizing CRM Microsoft Excel and other necessary platforms.

• Demonstrate an entrepreneurial spirit a solution-oriented mindset and exceptional ability to work independently.

• Possess a strong aptitude for successful sales closure.

• Adaptable and thrives in ambiguous situations managing uncertainty effectively.

• with a high sense of urgency possess critical thinking time management and problem-solving skills particularly when faced with disruptions.

• Successfully plan and manage annual budgets with efficiency and precision.

• Proficient in utilizing social media platforms such as Facebook X and Instagram.

Additional Qualifications

• Demonstrated proficiency in Microsoft Office Suite and CRM or other customer management software.

• A bachelors degree in marketing business or related field is preferred.

• Prior experience in recruitment-related work and a sales background is desirable.

• Excellent written and verbal communication skills.

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National Heritage Academies is an equal-opportunity employer.