Marketing Specialist

MCIS Language Solutions

Job Location:

Toronto - Canada

Monthly Salary: $ 50000 - 60000

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

Marketing Specialist

About Us

MCIS Language Solutions is a not-for-profit that has evolved into a social enterprise and has been relentlessly pursuing its goal to remove language barriers for over 30 years. With over 60 full time staff and engaging a roster of over 6000 language professionals MCIS provides a full suite of language solutions: from language interpretation translation and transcription to localization training and training development for government legal police services and healthcare organizations inmore than 300languages.

VISIONTo connect people globally through languages.

MISSIONToadvocate for language rights andequitableaccess to critical information and services through language solutions and human connections.

VALUESMaking a Difference Compassion and Collaboration Integrity and Innovation Social Justice.

Social Purpose

Every year MCIS invests some of its net income into initiatives that support free services for vulnerable populations training subsidies for aspiring interpreters and translators and language advocacy initiatives such as the Our Language Rights Canada Conference on Canadian Language Advocacy Day.

Our Social Purpose Statement is that we exist to uphold the human right to be informed heard and understood. Language rights protect the rights of individuals and groups to choose which language(s) they use in private as well as in public interactions such as legal health educational or political access to information andservices.

Learn more here:MCIS Social Purpose Journey

DUTIES AND RESPONSIBILITIES

Reporting directly to the Marketing Manager the Marketing Specialist plays a key role in designingshapingand executing strategies to promote our full range of offerings including translation interpretation localization and language technology solutions. A Marketing Specialist plays a central execution and coordination role within the marketing team. They bridge strategy and day-to-day deliver making sure campaigns content and initiatives get done on time while completely aligning it with the brand strategy.

The Marketing Specialist will primarily focus on B2B sectors such as healthcare legal government education and corporate industries where they are expected to blend strategic thinking with hands-on execution. This role requires a strongexpertisein digital marketing content creation campaign management and analytics.

TheMarketingSpecialistskey roles and responsibilities are as follows:

Marketing - Planning and Execution

Working closely with the Marketing Manager to create and execute annual plans.
Manage MCISs brand positioning messaging value propositionschannels& marketfocus.
Manage marketing mix: Product (Services) Price Place and Promotions.
Plancreate& executenew service offerings catering to specific market segments.

Content Creation & Management

Create targeted content for industry segments (e.g. healthcare legal government)
Develop website content email campaigns newsletters and case studies.
Create social media content and postings weekly (primarily for B2B).
Ensure messaging isaccurate culturally sensitive and industry specific.
Assistin creating marketing materials (emails social posts brochures presentations).
Coordinate content calendars andpublishingschedules with other departments.
Proofread and ensure consistency in messaging and branding
Work with designers writers or external agencies whenrequired.

Brand & Positioning Support

Assist Marketing Manager in rebranding initiatives.
Maintain brand consistency across channels.
Support positioning of AI vs human services.
Assistin rebranding initiatives.

Digital Marketing & Analytics

Monitor website performance SEO paid Google ads and campaign metrics.
Reinforce AODA compliance.
Track KPIs such as leads conversions and ROI.
Use tools like Google Analytics HubSpot Marketing and CRM systems
Update website content (CMS platforms)
Manage or schedule posts on social media channels
Support email marketing campaigns (build test send & analyze)

Data Tracking & Reporting

Monitor campaign performance (opens clicks leads conversions overall reach).
Compile reports and dashboards for various teamsand campaigns.
Maintain CRM or marketing databases in HubSpot.
Identifytrends and highlight insights to the Marketing Manager based on reports.

Campaign Execution & Coordination

Support and launch campaigns for all MCIS existing and new services (including AI and human).
Coordinate timelines assets and approvals across teams.
Manage campaign calendars (email social events).

Lead Generation Support

Build and manage email campaigns and lists.
Manage businessfunnelsfor potential target leads.
Support webinars and create downloadable assets.
Work with Business Development to pass and track leads.
Manage Website Chatbots to generate leads.

Event & Webinar Coordination

Help organize events webinars and trade shows
Coordinatelogistics(registration vendors materials)
Support promotion and post-event follow-up
Track attendance and engagement metrics

RFP & Proposal Support

Assistin preparing RFP responses for government and healthcare clients.
Develop marketing collateral for proposals.
Ensure consistent branding and messaging.

Trade Show/Events

Plan and manage participation in trade shows conferences webinars and industry events.
Build marketing partnerships with associations buying groups or networks relevant to our business.
Maintain a conference database of all conferences attended.
Coordinate and arrange shipment of displayers literature and presentations.
Manage annual budget for trade shows.

Any other duties that are assigned that arereasonably withinthe scope of this position.

EDUCATION & EXPERIENCE

The Marketing Specialist should have a general post-secondary education (university degree/college diploma) with a focus on Business Administration or Marketing. A combination of experience and training would also berequired. The education & trainingrequiredfor this position provides a solid foundation and knowledge in sales and marketing. These skills position the role to provide recommendations to meet the organizations sales goals.

The Marketing Specialistrequiresa minimum of 3 years of related experiencein order toeffectively fulfil the functions of this position. This related experience will be in sales creating and analyzing sales reports; responding to client needs;identifyingand meeting customer needs and expectations; effectively managing projects through planning and scheduling and strong verbal and written communication skills.

Other Skills and Abilities:

Developedexpertisein online and social media marketing with a demonstrated successfultrack recordin using Facebook X and other social media outlets that are significant in company outreach.
Candidates with a good understanding of the language industry will be preferred.
Proficiencyin: Adobe Express Canva Mailchimp & video creation apps Microsoft ExcelPowerPoint& Word WordPress Website management HubSpot Marketing platform and Google Analytics.
Strong writing and communication
Content creation & AI platform/ tools knowledge
Project management and organization
Data analysis and KPI tracking
Understanding of B2B marketing funnels
Cross-functional collaboration

EMPLOYMENT REQUIREMENTS

Core Competencies

Communication:The ability to effectively convey and exchange information ideas and thoughts to others through various channels in a clear concise andappropriate manner while also actively listening and seeking understanding.
Innovation:The ability toidentifynew ideas solutions and approaches to address challenges improveprocessesand create value. It involves thinking creatively seeking novel opportunities and implementing practical changes that drive positive impact and continuous improvement.
Integrity:The ability to consistentlyadhereto ethical principles moral values and professional standards in all actions and decisions. It entails honesty transparency and a commitment to doing what is right even when faced with challenges or difficult choices.
Collaboration:The ability to work effectively and harmoniously with others to achieve common goals. It involves actively engaging in open communication sharing knowledge and resources and fostering an environment of mutual support and respect.
Quality:The ability to consistentlydeliverwork products and services that meet or exceed established standards resulting in value reliability and customer satisfaction. It involves attention to detail adherence toprocessesand a commitment to continuous improvement.
Advocacy:The ability to effectively promote and support a cause idea or policyin order tobring about positive change raise awareness and influence decision-making at various levels. It requires communication persuasion and a deep understanding of the issue at hand.

Functional Competencies

Marketing Planning & Analysis: The ability toidentifyand evaluate market opportunities assess competition and develop strategies to achieve business growth and success. Professionals withexpertisein market planning and analysispossessthe skills to gather and interpret market data conduct thorough market research and make informed decisions to guide business development efforts.
Branding & Positioning:The ability to develop andmaintaina strong brand identity and strategically position the organizations products or services in the market. This competency involves understanding the target market crafting a unique value proposition and effectively communicating the brands message and image.
Communications Development: The ability to develop and execute effective communication strategies and initiatives to promote the organizations brand products and services. Professionals in this competencypossessstrong verbal and written communication skills as well as the ability to craft compelling messages and engage with various stakeholders.
Event Planning & Management: The ability to strategize coordinate and execute various marketing events and activities to promote products services or the organization itself. This competency involves understanding target audiencesidentifyingeventobjectives selectingappropriate eventformats managinglogistics and ensuring a seamless and engaging experience for participants.
Digital Marketing: The ability to effectivelyutilizedigital channels and technologies to promote products services or the organization in the online space. This competency involves strategizing implementing and analyzing digital marketing campaigns including activities such as search engine optimization (SEO) social media marketing email marketing contentcreationand website management.

CLOSING DATE:This posting will remain open until the position is filled.

JOB POSTING TYPE:This isanew position.

OUR ENVIRONMENT

At MCISwerecommitted to modeling diversity and inclusion for the entire language industry and the non-profit sector. This is made possible bymaintainingan inclusive environment withequitabletreatment for all.

APPLICATION PROCESS

The application process will includean interview with the hiring panel. Successful candidates would thenproceedto a reference check and a background check.

USE OF AI

Weutilizeartificial intelligence (AI) tools during therecruitment process to enhance the efficiency and effectiveness of candidate screening toolsassistin evaluating applications based on predefine you have any questions or concernsregardingthe use of AI in your application please feel free to reach out to us.

Accommodations for job applicants with disabilities are available on request.

Required Experience:

Marketing Specialist About UsMCIS Language Solutions is a not-for-profit that has evolved into a social enterprise and has been relentlessly pursuing its goal to remove language barriers for over 30 years. With over 60 full time staff and engaging a roster of over 6000 language professionals MCIS pr...