Creative Director Creative Lead (AI-first, hands-on)

We are looking for a Creative Director or Creative Lead who not only conceptualizes but executes. The focus is on scalable content creation using AI with this role playing a central part in the next growth phase of XOUXOU. The goal is to build a distinctive culturally relevant visual language that can be produced efficiently. You will work closely with founders marketing and product teams to create a system that consistently delivers high-quality creative output.

Tasks

Develop and evolve the visual identity of XOUXOU
Build a scalable AI-driven content system across image video social and ads
Hands-on creation of creatives for performance marketing and organic channels
Creative direction for campaigns launches and product drops
Translate brand into high-performing content across paid and organic
Lead and potentially build a small creative team or manage external resources
Ensure consistency across all touchpoints including shop social ads and packaging
Continuously test and iterate creatives based on performance data

Requirements

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Your Profile:

5 years of experience in a creative role ideally in-house at a fashion design or lifestyle brand
Strong visual taste and clear creative point of view
Experience in content production across photo video and digital
Hands-on mindset with the ability to execute independently
Strong understanding of target audiences in fashion lifestyle and tech accessories
Experience with performance creatives and marketing KPIs
Experience with AI tools for content creation such as Midjourney Runway Pika or ChatGPT
Ability to balance speed and quality
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What Matters to Us:

Execution over pure concept thinking
Ownership over agency mindset
Clear and functional aesthetics over overdesign
Focus on output over process
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Nice to Have:

Experience building content pipelines or creative systems
Experience with Shopify or e-commerce brands
Network of freelancers or creatives
Strong understanding of TikTok Instagram and platform dynamics

Benefits

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Direct impact on the brand and its visual future
Close collaboration with founders
Freedom to build a modern AI-based creative system
Fast decision-making processes
Competitive compensation and growth potentia

If this sounds like a fit wed love to hear from you. Please include a relevant portfolio a short overview of your previous roles and concrete examples of hands-on work. If applicable feel free to also share examples of AI-generated content.