Senior Marketing Specialist

Senior Marketing Specialist
Location: US Remote
Preferred: Baton Rouge LA or within a 100mile radius (Remote or Hybrid). Minimal local travel for client meetings and events.

Ready to make a difference
If youre passionate about marketing and eager to grow your career we want you on our team! Our award winning energy marketing group is expanding and seeking a Marketing Specialist whos excited to learn collaborate and make an impact. Winning energy marketing group is expanding and seeking a Marketing Specialist whos excited to learn collaborate and make an impact.

ICF is a consulting firm with a full service independent marketing agency made up of communications professionals. Our energy marketing team supports utility clients through strategy advertising outreach and behavior changing campaigns focused primarily on energy efficiency. We help individuals and communities use less energy save money and protect the environment through thoughtful results-driven marketing. Service independent marketing agency made up of communications professionals. Our energy marketing team supports utility clients through strategy advertising outreach and behavior change.

Position Overview

As a Senior Marketing Specialist youll support the energy marketing account team in planning developing and implementing marketing and advertising initiatives for a major Southern utility client. Youll contribute across the full marketing mixadvertising research social media events outreach and partnershipswhile working with top-tier professionals that make up the more than 240 people creative and communications team.

This role is ideal for someone who is passionate about sustainability marketing and meaningful client work.

Why Youll Love Working Here

• Quality of life: Flexible work arrangements and strong work-life balance life balance
• Community investment: Donation matching and volunteer opportunities
• Professional growth: Tuition reimbursement development resources 401(k) match Employee Stock Purchase Plan
• Supportive culture: Named one of PRWeeks Best Places to Work in the U.S.
• and much more (ask your recruiter!)

What Youll Do

• Assist in managing the marketing and advertising efforts for residential and commercial energy efficiency programs.
• Provide recommendations for marketing and communication plans and outreach strategies.
• Work directly with clients to develop and implement campaigns that educate customers and drive participation.
• Support contractor outreach and education through marketing and communication efforts.
• Assist with development of program forms materials and customer-facing assets.
• Coordinate with third party vendors and utility partners to execute online and offline offerings.
• Collaborate with the creative services team to develop marketing materials (ads POP websites direct mail brochures forms email campaigns social media video events etc.).
• Partner with media teams to plan and deploy integrated campaigns across print digital and social channels.
• Manage the review and approval process for marketing materials.
• Develop engaging social media posts and newsletter articles.
• Support program delivery and outreach teams including event coordination.
• Prepare monthly campaign performance reports.
• Develop PowerPoint presentations and communication materials.
• Manage print production and ensure collateral inventory is maintained.
• Track deliverables and deadlines using Excel SharePoint Teams Microsoft Project and other tools.
• Plan and facilitate meetings and prepare meeting minutes.
• Coordinate creative asset production.
• Support development of briefings presentations and communication tools.

Minimum Qualifications

• Bachelors degree in Marketing Communications Advertising or related field (or equivalent experience one year of related experience may substitute for one year of education)
• 5 years of experience in marketing advertising social marketing or related field

Preferred Qualifications

• Experience or internship with an advertising agency or consulting firm
• Strong organizational skills and attention to detail
• Ability to manage multiple priorities and deadlines
• Excellent verbal written and interpersonal communication skills
• Proficiency with MS Teams SharePoint Outlook Word Excel PowerPoint Shopify and project management tools
• Experience with Google Analytics or similar reporting tools
• Familiarity with email platforms (MailChimp Constant Contact) survey tools (SurveyMonkey) and ecommerce systems (Shopify)
• Experience assisting with marketing communications plans including advertising collateral development and digital/social media projects
• Interest in energy efficiency sustainability and environmental stewardship
• Creative problem solver with a positive proactive attitude
• Comfortable working independently and in a collaborative team environment
• Experience working with remote teams

Working at ICF

Pay Range - There are multiple factors that are considered in determining final pay for a position including but not limited to relevant work experience skills certifications and competencies that align to the specified role geographic location education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is: