Sr. Product Marketing Manager Campaign GTM, Fire TV

Fire TV is one of the top selling streaming media players in the US Germany and the UK. Our selection of apps available on the device is growing daily and were looking for a product marketing manager to raise the bar on the content discovery and engagement experience on Fire this role youll build a deep understanding of Fire TV customers along with the apps available on Fire TV and youll find new ways to surface content to millions of Fire TV customers based on these insights.

We are looking for a Sr. Product Marketing Manager who thrives on orchestrating large-scale high-visibility campaigns across multiple content categories has deep expertise in go-to-market strategy for marquee live events and can align complex cross-functional organizations to deliver breakthrough customer and business outcomes. This is a highly visible and cross-functional role that requires strong strategic thinking exceptional written communication and the ability to influence senior leaders across Advertising Product Marketing Business Development and Business Intelligence teams.

In this role you will own the end-to-end go-to-market strategy for Fire TVs Marquee Moment campaigns global tentpole events such as the FIFA World Cup the Olympics Prime Day and major title releases working backwards from the customer experience to develop coordinated paid and unpaid marketing plans that maximize engagement partner investment and monetization. You will serve as the single-threaded leader for cross-category GTM partnering with Advertising Product Business Development and Marketing to develop comprehensive campaign strategies help secure partnership with content providers and write the GTM documents that align leadership and drive execution across teams.

Key job responsibilities
- Marquee Moments GTM Strategy: Own end-to-end go-to-market planning for Fire TVs highest-priority live events and tentpole campaigns defining campaign tiers investment scenarios and coordinated marketing packages across on-device and off-device channels.

- GTM Document Authorship: Write comprehensive GTM plans that align cross-functional leadership and serve as the plan of record for campaign execution across Advertising Product Marketing and Business Development.

- Cross-Functional Leadership: Serve as the campaign single-threaded leader orchestrating alignment across multiple organizations and international teams from strategy through post-campaign retro.

- Partner Strategy: Build and present proactive co-pitch proposals to content providers and advertisers spanning tiered investment packages that combine paid placements editorial amplification and sponsorship opportunities.

- Playbook Development: Define and scale a repeatable framework for identifying marquee events tiering campaigns and coordinating global vs. local execution across all marketplaces.

- Performance & Measurement: Define success metrics across customer partner and business dimensions own post-campaign retros and communicate results to senior leadership.


- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

- Experience with customer segmentation profiling and targeting
- MBA
- Experience with A/B Testing or Multi-Variate Testing or both
- Experience communicating results to senior leadership
- Experience creating and managing complex cross-team project plans
- 4 years of Product Marketing or Integrated Marketing experience.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Sunnyvale - 157100.00 - 212600.00 USD annually
USA WA Seattle - 142800.00 - 193200.00 USD annually