Director, AI Technologist

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Openwe help clients navigate change capture opportunity and deliver transformational growth.

For more information visit .

Role Summary and Impact

The Media Futures Group AI Squad is a small agile and autonomous innovation team dedicated to charting the course for AI transformation across APAC for one of WPPs most important and strategic global technology clients.

By seamlessly integrating AI across media creative and production this cross-functional squad delivers cutting-edge innovation and pioneering work to deliver more effective and efficient business outcomes.

The teams mission is to solve specific business challenges by delivering demonstrable proof of AI-enabled marketing improvements providing strategic guideposts for the broader organization.

Utilizing best-in-class tools like WPP Open and Gemini you will innovate and deliver award-winning creative ideas while building testing and scaling solutions that enhance effectiveness efficiency and execution for our clients.

The AI Technologistoperatesas the core technical architect in charge of the overarching infrastructure and workflow strategy. This role functions akin to an advanced software architect specializing in the integration and application of pre-existing foundational generative models (such as Google Gemini) to construct comprehensive end-to-end automated systems that serve immediate commercial purposes.

Responsibilities

• Workflow Auditing &Agentification:Conduct rigorous highly granular audits of legacy BusinessAsUsual (BAU) workflows. Collaborate intensely with legacy subject matter experts to map operational pipelines and identify specific agentification opportunities where generative AI models can completely automate mundane repetitive tasks.

• System Integration & Agent Building:Oversee the development and customization of multi-step AI agents tailored for specific agency needs including media planningcreative development and client reporting. Work in tandem with downstream developers to troubleshoot technological implementations continually refining and optimizing thebehaviorof autonomous agents in real-time.

• Blueprint Generation:Following live sprints co-author the replicable scaling playbook. Translate highly complex architectural decisions into accessible step-by-step operational guides detailing execution parameters security protocols and necessary architectural guardrails for BAU teams.

• Training and Development:Develop and deliver training programs to educate MFG teams on AI concepts tools and best practices fostering a culture of AI experimentation and learning within MFG APAC

Skills and Experience

• 7 to 10 years of robust experience in enterprise technical architecture cloud infrastructure provisioning or highly technical product management.

• Deep understanding and hands-on experience with generative AI models particularly Google Gemini and a proven ability to leverage these capabilities for advertising-specific applications (e.g. content creation campaign optimization audience insights).

• Extensive practical experience integrating Foundational Large Language Models (LLMs) into enterprise workflows via APIs. Working knowledge of the broader AI ecosystem including ChatGPT Grok Meta AI and other relevant technologies.

• Demonstrated expertise in advanced prompt engineering and optimizing outputs for complex multi-step advertising tasks.

• Demonstrable understanding of architectural design patterns and their specific application to artificial intelligence systems.

• Familiarity with data analysis and machine learning concepts as they specifically relate to deploying AI in digital advertising.

Key Competencies

• Advanced Generative AI Fluency:Deep operational understanding of how to apply existing foundational models to solve complex real-world marketing problems without needing to build statistical ML models from scratch.

• Agentic Architecture:Expert ability to map complex systems identify redundancies and design secure multi-agent workflows that can operate autonomously within enterprise guardrails.

• Process Engineering: Expert ability to map complex systems identify redundancies and design automated workflows.

• Systems Thinking:Advanced capacity to understand how disparate APIs LLMs and legacy tools interact within a live enterprise environment.

• Analytical Rigor:Meticulous approach to diagnosing workflow bottlenecks and deploying technological solutions.

• Technical Communication:Ability to translate complex architectural frameworks into accessible training documentation for non-technical users.

Life atWPP Media& Benefits

Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLeadOptimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resourcegroups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone comprehensive benefits package reflects this commitment including competitive medical vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive environment.Thatswhyweveadopted a hybrid approach with teams in the office around four days yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note that while our philosophy is the same across WPP benefits may vary by office/country.

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