Associate Media Activation Director

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Openwe help clients navigate change capture opportunity and deliver transformational growth.

For more information visit .

Role Summary and Impact

The Media Futures Group AI Squad is a small agile and autonomous innovation team dedicated to charting the course for AI transformation across APAC for one of WPPs most important and strategic global technology clients.

By seamlessly integrating AI across media creative and production this cross-functional squad deliverscutting-edgeinnovation and pioneering work to deliver more effective and efficient business outcomes.

The teams mission is to solve specific business challenges by delivering demonstrable proof of AI-enabled marketing improvements providing strategic guideposts for the broader organization.

Utilizing best-in-class tools like WPP Open and Gemini you will innovate and deliver award-winning creative ideas while building testing and scaling solutions that enhance effectiveness efficiency and execution for our clients.

While the Media Planner architects the overarching strategy and budget distribution theAssociate Media Activation Directoracts as the engine room of the campaign. You are the cross-channel platform deployment lead for the squad responsible for executing the campaign end-to-endfrom receiving AI-generated assets for trafficking to activelyoptimizinglive media in-flight. You will navigate the high-pressure environment of live sprints ensuring that our AI-led strategies are executed flawlessly across platforms while aggressivelyutilizingAI tools to automate your own daily activation workflows.

Responsibilities

• Live Deployment & Trafficking:Take full ownership of the hands-on-keyboard campaign setup. Execute complex digital trafficking ad server configuration and live activation of programmatic search and social media campaigns across self-service ad platforms.

• Real-Time Optimization & Pacing:Continuouslymonitorin-flight campaigns during the live sprint. Manage daily budget pacing adjust bidding strategies and dynamically reallocate funds across channels based on real-time performance data and predictive AI signals.

• Quality Assurance (QA) & Troubleshooting:Act as the first line ofdefensefor campaign health. Rapidlyidentifyand troubleshoot tracking inaccuracies tag misfires creative disapprovals or data integrity issues before theyimpactcampaign performance.

• AI-Assisted Workflow Automation:Activelyutilizegenerative AI (such as Google Gemini) and automated scripts to accelerate mundane activation tasks including bulk campaign uploads naming convention generation anomaly detection and automated performance reporting.

• Cross-Functional Collaboration:Work in lockstep with the Media Planner to ensure the strategic architecture translates perfectly into theplatform andcollaborate with the Data Scientist to ensure all tracking pixels and measurement frameworks are firing correctly.

Skills and Experience

• 2 to 4 years of dedicated hands-on experience in digital media activation ad operations or performance marketing execution.

• Deep practicalexpertisenavigating andoperatingwithin the Google Marketing Platform ecosystem; active certifications in Display & Video 360 (DV360) Campaign Manager 360 (CM360) and Google Ads are highly preferred.

• Strong mechanical understanding of ad tech infrastructure including tracking pixels universal tags UTM parameters and Google Tag Manager.

• Proventrack recordof managing daily budget pacing and executing in-platform optimizations for complex multi-marketor high-budget campaigns.

• Baseline fluency inutilizingAI tools (like Gemini or ChatGPT) for everyday productivity witha strong desireto learn how to apply machine learning and AI automation directly to media buying and operations.

Key Competencies

• Flawless Tactical Execution:An uncompromising zero-defect approach to campaign QA trafficking and naming conventions.

• Analytical Agility:The ability to quickly parse live dashboard data spot performance anomalies and execute immediate in-platform adjustments.

• Platform Mastery:Deep native comfortoperatingwithin the granular settings and bidding algorithms of major Demand-Side Platforms (DSPs) and ad servers.

• High-Pressure Resilience:Thrives in fast-paced high-velocity deployment environments where campaigns must be launched paused or pivoted on a dime.

Life atWPP Media& Benefits

Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor everyindividual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resourcegroups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone comprehensive benefits package reflects this commitment including competitive medical vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive environment.Thatswhyweveadopted a hybrid approach with teams in the office around four days yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note that while our philosophy is the same across WPP benefits may vary by office/country.

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