Senior Executive, Programmatic

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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2228 - Senior Executive Programmatic

Role Summary and Impact

EssenceMediacom:

EssenceMediacom part of WPP is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve

The Team:

We are a team of approximately 150 people working on a mix of clients such as Coca Cola Dell Adidas Google and Mastercard.

We are now looking for the new Programmatic Senior Associate Director to come and join the growing Programmatic team based in London

The Role:

The Programmatic Senior Account Executive you will be responsible for managing and optimising campaigns while also developing programmatic plans which exceed our clients expectations whether branding or ROI driven.
They will be contributing to the execution of programmatic media activity building strong platform knowledge & supplier relationships to support excellence in delivery of media plans optimisation testing and analysis.

Key Responsibilities:

Campaign Management

• Oversight of the implementation management and daily optimisation of campaign activity to ensure that you excel in reaching your client objectives and KPIs
• Competently create media plans designed to achieve specified KPIs
• Support on the day-to-day QA process minimising errors and ensuring consistent and correct adherence to process

• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing including planning executing & evaluating tests with methodical accuracy

Client and Partner Management

• Create/design programmatic strategy for client portfolio ensuring strategy is clear and most appropriate to the clients objectives and KPIs
• Complete client reporting and analyse campaign results extracting insight to supply recommendations for future activity
• Drive revenue growth through spotting new optimisation opportunities services or products and delivering excellent results.
• Working with partners and attending regular platform training to further develop programmatic skillset.

Operational Excellence

• The right use of tools to drive accountability in programmatic buying operational efficiencies and actionable business insights with the scoping of agreed client outputs.
• Ensure financial accuracy integrating the planning and buying process and reconciliation of spends including client terms and programmatic fees via buying templates and processes.
• Maintain standards and process throughout the end-to-end campaign lifecycle

Skills & Experience

• Passionate about programmatic activation and driving continued excellence.
• Proactive approach to expanding knowledge and capabilities
• Confidence in core trading platforms DV360 TTD and Amazon.
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
• Excellent communication skills both verbal and written will be particularly important in building & developing client and supplier relationships.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

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