Sr. Product Manager, Tech, Amazon Ads Marketing Insights

As a Product Manager Technical (PMT III) for Marketing Insights you will own customer experiences with considerable scope and complexity managing a complete product suite within Amazon Ads Marketing Insights requiring cross-team coordination across Data Engineering Business Intelligence Engineering Data Science and Primary Research.

You will work backward from the needs of internal marketers advertisers and partners to define and deliver products that automate and democratize access to high-quality marketing insights at scale. You will operate in ambiguous problem spaces where opportunity and strategy may not be fully defined using your expertise and judgment to determine the right goals and design long-term solutions.

This role requires enhanced technical depth characteristic of PMT you must understand the core technologies within the data and AI/ML domain recognize when technical design limits performance or scale and evaluate technical proposals for extensibility and scalability. You will earn respect from senior engineers through technical judgment that meaningfully influences design discussions.

Key job responsibilities
Product Strategy & Vision
- Define product vision (PR/FAQ) tenets and three-year roadmap for your product area
- Establish strategy in ambiguous problem spaces where opportunity and direction are not fully defined using expertise and judgment to set the right goals
- Work through business model implications to ensure products create sustainable value
- Distinguish between one-way and two-way door decisions; drive rapid experimentation where possible while ensuring rigor for irreversible choices
- Leverage AI capabilities to enable faster learning cycles accelerate development and unlock new forms of innovation

Technical Engagement & Engineering Partnership
- Understand the reasons behind product and feature architecture decisions why systems were built this way what assumptions were made and whether they still hold
- Recognize when technical design limits a products performance ability to scale or ability to innovate for customers in the future
- Evaluate technical proposals for extensibility performance and scalability; define technical requirements for APIs data models and algorithms where needed
- Hold engineering teams to a high standard for product solutions; discern when to escalate to senior engineers or subject matter experts
- Understand the impact of technical backlog on future product capability and how to prioritize operational excellence alongside feature delivery
- Assess emerging technologies including agentic AI and evaluate when autonomous agent patterns enhance versus complicate product design
- Earn respect from senior engineers through technical judgment that influences design discussions

Customer Understanding
- Serve as Voice of the Customer by generalizing requirements from diverse personas (internal marketers advertisers partners) across your product scope
- Interact directly with customers watching them use what youve built rather than relying solely on secondhand research
- Conduct or commission customer research and usability studies to distinguish surface-level requests from underlying problems that truly matter
- Distinguish representative signal across your customer base from limited or anecdotal feedback

Execution & Results Delivery
- Build products that automate insights generation. reducing manual effort and enabling scalable always-on insight delivery to marketing stakeholders
- Drive end-to-end product lifecycle: from opportunity identification and PRFAQ through launch adoption and impact measurement
- Handle complex product management scenarios with cross-team dependencies across DE BIE DS and Primary Research
- Define success criteria KPIs and metrics distinguishing output metrics (e.g. adoption) from outcome metrics (e.g. time-to-insight reduction campaign performance improvement)
- Own launches and post-launch performance; monitor operational health and address issues with appropriate urgency
- Take calculated risks in pursuit of breakthrough results

Cross-Functional Leadership & Communication
- Collaborate across engineering science design finance marketing and operations to deliver for customers
- Influence without authority building alignment across teams with different priorities
- Produce clear concise documents PRFAQs product specs technical requirements roadmap narratives
- Contribute to OP1/OP2 planning for the GMI product roadmap
- Mentor other product managers on PM best practices

About the team
The Global Marketing Insights (GMI) team empowers Amazon Ads to deliver personalized scalable advertiser experiences that drive business success. Our mission is to build AI-driven technology platforms infrastructure and tools that enable marketers to execute data-driven campaigns efficiently while personalizing at scale for advertisers and partners across all channels. We operate at the intersection of data engineering data science primary research and product building automated technology infrastructure for insight generation discovery and delivery across global marketplaces.

- 2 years of end to end product delivery experience
- 5 years of technical product or program management experience
- Bachelors degree
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience managing technical products or online services
- Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning

- Experience in using analytical tools such as Tableau Qlikview QuickSight
- Experience in building and driving adoption of new tools

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 166300.00 - 225000.00 USD annually