SEO ExecutiveSr. Executive

1. Increase organic website traffic and lead conversions
2. Maintain >4.5 average customer review rating
3. Ensure 100% NAP (Name Address Phone) consistency across all listings.
4. Achieve top 10 SERP rankings for high-priority diagnostic keywords.
5. Timely delivery of monthly SEO & ORM performance reports with actionable insights.

On-Page SEO Optimization

• Audit every page for meta title description H1/H2/H3 structure image alt tags.
• Optimize keyword density LSI terms and content readability (Yoast/SEMRush guidelines).
• Apply schema markup (FAQ medical services breadcrumbs local business).
• Ensure page speed 3 seconds using PageSpeed Insights; work with IT for fixes.
• Regularly test mobile responsiveness (Google Mobile-Friendly Test).
• Update CTAs and internal linking for improved navigation and conversion flow.

On-Page SEO OptimizationOff-Page SEO & Authority Building

• Prepare monthly backlink calendar: identify guest post opportunities healthcare portals blogs.
• Conduct outreach to at least 1015 high-authority sites/month for backlinks.
• Ensure backlinks are white-hat: avoid spammy links disavow toxic domains.
• Create local citations and directory submissions (Justdial Sulekha Practo Healthgrades).
• Syndicate organization content to Medium LinkedIn Articles Quora answers.
• Track domain authority (DA/DR) and backlink health monthly.

Technical SEO

• Ensure every asset used - photos icons fonts templates has a valid usage license (commercial or organization -provided).
• Maintain a regularly updated Licensing Tracker with source references and usage terms for each element.
• Avoid using any unlicensed or unverified elements to prevent IP-related legal issues or reputational risks.

Content SEO (Collaboration with Content Team)

• Weekly crawl with Screaming Frog or SEMrush to detect crawl errors 404s broken links.
• Maintain updated XML sitemap; submit in Google Search Console after new content.
• Ensure is correctly structured to block duplicate/unwanted pages.
• Fix canonicalization issues (duplicate URLs pagination).
• Implement structured redirects (301s) remove unnecessary 302s.
• Regularly check Core Web Vitals: CLS FID LCP work with developers for improvements.
• Track indexing status of all critical pages; resolve Discovered but not indexed issues.

Online Reputation Management (ORM)

• Daily monitoring of reviews on GMB Practo Justdial Facebook.
• Respond to reviews within 24 hours thank positives resolve negatives professionally.
• Escalate critical negative reviews (service complaints or queries) to Customer Success Team.
• Update all GMB listings monthly with new photos (Laboratories Staff Offers).
• Post at least 2 updates/week on GMB (Offers health tips blood test awareness).
• Maintain NAP (Name Address Phone) consistency across 100% of listings.
• Track sentiment trends; % positive vs negative reviews per location.

Analytics & Reporting

• Daily monitoring of keyword positions (top 50 keywords priority diagnostic tests).
• Weekly traffic analysis (organic vs referral vs paid).
• Monthly SEO dashboard: impressions clicks CTR average position.
• Track bounce rate average session duration and conversions from SEO landing pages.
• Competitor analysis: identify keywords competitors rank for but organization does not.
• Generate ORM dashboard: average review rating % response rate number of reviews/location.
• Present actionable insights in monthly report: Top 5 wins Top 5 gaps Next 5 actions.

• Work with IT/developers for fixing site errors adding structured data improving UX.
• Coordinate with designers to ensure web creatives (banners infographics) are SEO-optimized (file names alt text).
• Collaborate with HR/Operations/Zonal Marketing for GMB content inputs (events health camps).
• Stay updated on Google algorithm changes share learnings in monthly marketing meeting.
• Experiment with A/B testing (landing page layout CTA placements blog formats).
• Maintain a personal SEO learning log: 2 new practices/tools explored per month.

1. 25% quarterly growth in organic traffic.
2. 10 priority diagnostic keywords consistently in top 10 SERP.
3. 4.5 review average across all GMB listings.
4. 90% reviews responded to within 24 hours.
5. 100% NAP (Name Address Phone) accuracy across all directories.

• 14 years of hands-on experience in SEO (On-page Off-page Technical)
• Proven experience in managing ORM (Google reviews Practo Justdial etc.)
• Exposure to SEO tools like Google Analytics Search Console SEMrush/Ahrefs
• Experience in local SEO & GMB optimization
• Hands-on work with CMS platforms (WordPress or similar)
• Preferably experience in Healthcare/Diagnostics or service-based industry