Product Marketing Manager, Prime OTC

BitGo is the leading infrastructure provider of digital asset solutions delivering custody wallets staking trading financing and settlement services from regulated cold storage. Since our founding in 2013 we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies BitGo serves thousands of institutions including many of the industrys top brands exchanges and platforms and millions of retail investors worldwide. As the operational backbone of the digital economy BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian and staking provider in the world. For more information visit.

This role will require being full-time onsite at our Palo Alto office to support collaborative team dynamics and innovative problem-solving.

We are seeking a Product Marketing Manager to lead go-to-market efforts for BitGos Prime and OTC business. This role sits at the center of trading liquidity financing and institutional workflows shaping how we position and grow one of the most strategic parts of the business.

You will partner closely with Product Sales Trading and Leadership to define messaging drive adoption and ensure BitGo wins with institutional clients.

Responsibilities:

Go-to-Market Strategy (Prime / OTC)

• Own messaging positioning and narrative for BitGo Prime OTC trading derivatives and financing solutions
• Develop and execute GTM strategies for new product launches features and market expansions
• Define target segments (hedge funds market makers asset managers ETFs) and build tailored value propositions
• Conduct competitive and market analysis across trading venues prime brokers and liquidity providers

Sales Enablement & Revenue Impact

• Build high-impact sales materials including decks one-pagers case studies and pitch narratives
• Partner directly with Sales and Trading teams to improve win rates and accelerate deal cycles
• Translate complex trading and liquidity concepts into clear compelling messaging for clients
• Support key client conversations RFPs and strategic deals

Product Partnership

• Act as the voice of the customer to influence product roadmap and prioritization
• Partner with Product and Trading teams to bring new features to market with clarity and speed
• Own product launch communications and adoption strategy across institutional audiences

Marketing & Growth

• Work with content PR and growth teams to drive pipeline through campaigns thought leadership and events
• Develop narratives that position BitGo as the institutional standard for digital asset trading infrastructure
• Support analyst relations and industry positioning

Requirements:

• 5 years of product marketing experience in fintech crypto capital markets or trading environments
• Strong understanding of institutional trading workflows (OTC liquidity derivatives settlement)
• Proven ability to own GTM strategy and execute cross-functional launches
• Experience partnering with Sales and directly influencing revenue outcomes
• Exceptional communication skills with ability to simplify complex financial products
• Highly analytical organized and comfortable operating in fast-paced environments

Why Join BitGo

Disrupting an industry takes vision innovation passion technical chops drive to deliver collaboration and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership craftsmanship and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.

Benefits:

• Competitive base salary bonus and stock options
• 100% company-paid health insurance for employee partner and dependents
• Up to 4% 401k company match
• Paid parental leave Paid vacation
• Free commuter/parking pass
• Free custom lunches dinners and snacks
• Computer equipment and workplace furniture to suit your needs
• Great colleagues and an inspiring startup environment

Benefits may vary based on location.

Pay Transparency Notice:

Depending upon your leveling and location the compensation for this role averages between $130000 and $150000 USD base salary. Equity an annual performance bonus and the benefits outlined above are also part of this roles package.