Digital Marketing Manager

Responsibilities

Strategy & Campaigns

• Develop and implement comprehensive digital marketing strategies aligned with company and brand objectives.
• Plan manage and optimize integrated multi-channel campaigns (Website SEO/SEA Paid Social Email Content Marketing Automation).
• Translate business objectives into effective customer journey funnel and touchpoint concepts.

Performance & Management (Focus)

• Continuously monitor the performance of key KPIs (e.g. Conversion ROI ROAS CAC).
• Identify and implement data-driven optimization measures (A/B testing funnel & UX optimization).
• Prepare reports and presentations for management and stakeholders.

Content & Channels

• Responsible for content strategy editorial planning and channel-appropriate implementation.
• Manage SEO and SEA activities including keyword and performance strategy.
• Ownership of digital channels and domains ensuring a consistent brand message.

Collaboration & Innovation

• Close collaboration with brand sales product management design and IT teams.
• Manage external agencies freelancers and tool partners.
• Actively monitor digital trends and (Marketing and AI) tools integrating them pragmatically.

Qualifications :

Professional Skills

• Experience with analytics tracking and performance tools (e.g. GA4 Ads Manager Marketing Automation).
• Strong knowledge of SEO SEA Paid Social Content Marketing and Marketing Automation.
• In-depth understanding of customer journeys funnels and conversion optimization.
• Confident handling of KPIs reporting and data-driven decision making.

Technical Skills

• Strong affinity for technology !
• Hands-on experience or strong interest in marketing automation and CRM systems (e.g. Salesforce).
• Experience with CMS systems (e.g. TYPO3 Adobe AEM Salesforce) and solid understanding of UX and web fundamentals.
• Openness and competence in using AI-powered marketing tools.

Experience & Personality

• Completed degree in marketing communications media business or equivalent qualification.
• At least 5 years of relevant professional experience in digital marketing.
• Analytical and creative mindset hands-on attitude and clear sense of ownership.
• Strong communication and stakeholder management skills.
• Structured work and team player Hands-on mentality
• Excellent English skills both written and spoken.

Additional Information :

The well-being of our employees is important to us. Thats why we offer exciting career prospects and support you in achieving a good work-life balance with additional benefits such as:

• Training opportunities
• Mobile and flexible working models
• Sabbaticals

and much more...

Sounds interesting for you Click here to find out more.

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Diversity Inclusion & Belonging are important to us and make our company strong and successful. We offer equal opportunities to everyone - regardless of age gender nationality cultural background disability religion ideology or sexual orientation.

Ready to drive with Continental Take the first step and fill in the online application.

Ready to drive with Continental Take the first step and fill in the online application.

Remote Work :

No

Employment Type :

Full-time