Senior Manager, Member Strategy

Established in 1988 Rest is one of Australias largest profit-to-member superannuation funds.

We support more than two million members with around $100 billion of funds under management and are recognised as a responsible investment leader*. We believe when members understand and engage with their super theyre more likely to get a better retirement outcome.

Everything we do at Rest is underpinned by our values and behaviours we want to Be Daring Keep it Simple Take Action and Have Grit. To put it simply we want our people to thrive and love the work they do.

The Senior Manager Member Strategy is responsible for shaping Rests member and employer acquisition and retention strategies in alignment with the group strategy. It is a key connecting role between the group strategy and Member teams hence with a direct reporting line to the GM Member Value and a dotted line to the GM Strategy. The role brings together external market insights Voice of Customer (VOC) analysis and portfolio analytics to ensure the delivery of Rests strategy is meaningfully shaped by the member voice and focused on the strongest value creation for members. The role also provides strategic guidance to the Member division leadership team on specific focus areas and initiatives.

Key Accountabilities/Responsibilities

• Develop the member and employer acquisition growth and retention plans ensuring alignment with Rests purpose and group strategy and Member divisional operational requirements.
• Monitor and analyse external market trends competitor activity regulatory developments and demographic shifts to proactively shape member and employer strategy and planning.
• Translate enterprise strategy and market insights into clear actionable strategic plans that support long-term member value.
• Design and refine strategies to drive member acquisition employer channel growth and improved member engagement across Rests diverse membership segments.
• Design and deliver customer segmentation strategy driving alignment to segment priorities and opportunities across the enterprise.
• Establish dataled retention strategies identifying key drivers of member attrition and developing interventions to improve loyalty and tenure.
• Partner with Strategy Finance and relevant Member teams to develop business cases to support strategic recommendations.
• Partner with Experience Design and Journeys teams to ensure member strategies translate into coherent high-impact experiences across all channels.
• Provide strategic advice to the GM Member Value CMO GM Strategy and leadership teams on member and employer value growth opportunities and risk considerations.
• Support enterprise prioritisation by advocating for the member voice across forums governance bodies and planning processes.
• Contribute to preparation of strategy papers Board/Committee materials and executive updates to ensure consistency quality and alignment.
• Contribute to an engaged high-performing team environment that promotes collaboration accountability and continuous learning.

Qualifications :

• Relevant Business Commerce or Finance degree.

Required experience understanding or credentials including:

• Financial Services Expertise: demonstrable experience within superannuation or financial services with a deep understanding of member product and regulatory environments.
• Core Strategic Capability and Skills: Demonstrable consulting experience with a focus in problem solving strategy development and ability to support strategic thinking ideally with experience in Customer Strategy Go to Market Strategy and Growth.
• Strategic and Commercial Acumen: Proven ability to apply commercial judgment to shape strategic direction make critical decisions and deliver outcomes to defined timeframes.
• Financial Acumen: Proven ability to model and demonstrate financial outcomes of strategic recommendations.
• Innovation and Problem Solving: With applied experience in HCD and customer-led strategy to bring creativity and complex problem-solving skills and the ability to design and deliver innovative solutions that enhance member experience.
• AI and Digital Mindset: Passion for leveraging data analytics and emerging technologies to uncover insights measure performance and inform continuous improvement.
• Collaborative Leadership: Strong influencing skills with the ability to lead through others fostering alignment and collaboration across diverse functions and teams. Demonstrated ability to manage senior stakeholders.
• Attention to Detail and Perspective: Balances strategic vision with operational precision ensuring initiatives are both high-impact and well-executed.
• Effective Communication: Exceptional written and verbal communication skills with the ability to translate complex insights and strategies into clear compelling narratives.
• Resilience and Prioritisation: Skilled in managing multiple priorities in complex fast-paced environments while maintaining focus on strategic outcomes and member value.

Additional Information :

Our benefits have been designed so you can tailor your experience with us and include:

• Personal and professional development opportunities 
• Hybrid working 
• Purchase leave scheme and gender neutral 16 weeks paid parental leave 
• Super Contribution Continuation for 12 Months of parental leave 
• Linkedin Learning 
• Income Protection Insurance 
• Rest Excellence awards (peer recognition awards based on Rests values and behaviours) 
• Rest Stops - meeting free breaks 

If you share our values believe you can help make a difference for our members and want to be part of a leading superannuation fund with a Super culture please click Apply Now.

Rest is committed to creating a flexible work environment and culture that embraces diversity equity and inclusion - where people feel welcome safe to be themselves and inspired to do their best.

We value the different backgrounds lived experiences and abilities our diverse team brings. We welcome and encourage applications from candidates of all ages cultural backgrounds faiths gender identities sexual orientations and thinking styles. This includes people with disability neurodiverse individuals Aboriginal & Torres Strait Islander peoples and those with disrupted work history due to career or other breaks.

Please note only people with the right to work in Australia will be considered.

*Funds under management as at 31 July 2025. Rest is recognised as a Responsible Investment Leader by the Responsible Investment Association Australia (RIAA) in its Responsible Investment Benchmark Report 2022.

Remote Work :

No

Employment Type :

Full-time