Lead Marketing Advanced Analytics

The Lead Marketing Advanced Analytics role is responsible for driving advanced analytics initiatives focused on customer churn for DIRECTV Signature products. This position will leverage large-scale data analysis predictive modeling and business insights to identify churn drivers optimize retention strategies and support marketing decision-making. The role requires strong technical expertise in SQL Databricks and Python/R along with the ability to translate complex analyses into actionable recommendations for business stakeholders.

Heres what youll do:

• Lead advanced analytics efforts to identify quantify and monitor churn drivers and survival trends for DIRECTV Signature products delivering actionable insights to improve customer retention and lifetime value.
• Partner with Marketing Product and Strategy teams to design and evaluate retention campaigns customer treatment strategies and performance measurement frameworks.
• Analyze large complex customer and behavioral datasets to uncover trends measure marketing effectiveness and support data-driven business decisions.
• Present findings recommendations and business impacts clearly to cross-functional stakeholders and senior leadership.

What youll need to be successful:

Experience

• 3 5 years of experience in advanced analytics marketing analytics customer analytics or a related field.
• Proven experience working on churn analytics customer retention subscription analytics or lifecycle marketing.
• Experience developing predictive models customer segmentation and performance measurement frameworks in a business environment.
• Experience working with large-scale structured and unstructured datasets in cloud or big data environments.
• Telecommunications media entertainment or subscription-based business experience a plus.

Education

• Bachelors degree in Analytics Statistics Mathematics Economics Computer Science Data Science Engineering or a related quantitative field required.
• Masters degree in a quantitative discipline preferred.

Skills

• Advanced proficiency in SQL for querying data manipulation and analysis.
• Strong hands-on experience with Databricks and big data analytical environments.
• Proficiency in Python and/or R for statistical analysis predictive modeling and data visualization.
• Strong knowledge of churn modeling techniques customer segmentation forecasting and experimental design.
• Ability to synthesize complex analytical findings into clear business insights and recommendations.
• Strong communication and stakeholder management skills with the ability to influence cross-functional teams.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customers proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote

A career with us comes with big rewards:

DIRECTVs compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the companys policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role level and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTVs 4 (four) US Labor Market Zones. Within the range individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training.

DIRECTV WAGE ZONES: $111122 - $201653

Low (N1): $111122 - $166583

Mid (N2): $116970 - $175350

High (N3): $128667 - $192885

Top (N4): $134516 - $201653

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together it represents a pretty impressive total compensation package.

Apply today!

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