Senior Manager, Brand Management, W Hotels
Job Location:
Job Location:
Bethesda, MD - USA
Monthly Salary:
Not Disclosed
Monthly Salary:
Posted on:
30+ days ago
Posted on:
Vacancies:
1 Vacancy
Vacancies:
Department:
Job Summary
Description
JOB SUMMARY
The Senior Manager W Hotels is an integral member Global W Team. This role is critical in supporting and driving forward the brand strategy for theiconic W Hotels brand with an emphasis on the branded guest experience differentiated brand programming and brand service and cultureinitiatives. This individual will act as a brand ambassador ensuring the strategic direction and growth of the brands aligns with the overall vision whiledriving adherence to strategic and business objectives. This leader must understand the value of and how to drive and sustain brand culture. Inaddition this leader manages the team resources and budget allocation.
The Senior Manager supports efforts in defining and enhancing the guest experience in a way that is consistent with the brand business models anddrives brand relevance awareness and perception. This experience ranges from building brand preference for both customers owners and investors to on-site product and service touchpoints. To drive these efforts the Senior manager will focus on supporting the strategic direction andexecution of the brand strategy and multi-year planning efforts executing the brand priorities and drive brand performance.
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university in Business Administration Hospitality Management or related major AND7 years experience in the hospitality industry demonstrating progressive career growth and a pattern of exceptional performance with apreference for Luxury hospitality.
- Relevant operational and brand experience
CORE WORK ACTIVITIES
Brand Strategy & Multi-Year Planning
- Support the Brand Positioning develops and manages the Brands Visual Identity and develops communication tools and templates to ensureconsistent execution by broader organization and hotels.
- Support the Brand Culture work including the evolution of our service ethos Whatever/Whenever W Insider W Service Culture training andother critical brand differentiators.
- Deeply understands the target audience especially next-gen and its nuances as relates to opportunities for brand marketing and programming.
- Conducts a regular pulse-check on the consumer and uses insights to inform presentation materials and go-to-market strategies.
- Develops on-strategy materials for Development continent teams and other partners to support W Hotels growth. Ensures the success of newopenings and support through brand marketing.
- Identifies and develops a roadmap for executing new initiatives and projects for the brand from initiation to completion. Identifies internal andexternal partners as appropriate to ensure success.
- Creates project plans guides and engages respective project teams throughout the project from kick off to implementation.
Strategy Execution
- Serves as brand advocate by helping resources and extended teams understand the brand direction.
- Ensures a luxury lens on all presentations materials and toolkits working with the team to ensure a keen understanding of brand direction.
- Develops materials to support guest programming and collaborates on ways to drive press for those initiatives.
- Acts as a liaison and resource for the Global Design team to execute specific differentiated brand design foundations and supporting design standards and guidelines.
- Drives new GM onboarding as appropriate and plans and executes new GM immersion meetings in partnership with broader brand andcontinent teams.
- Helps progress brand experience projects to drive brand differentiation and preference.
- Provides guidance to opening teams to ensure branded critical path document for openings and conversions are developed and maintained.
Business Model & Brand Performance
- Acts as brand champion to stakeholders owners consumers guests executives and employees within HQ and market
- Builds strong relationships with continent teams and hotels to ensure the brand culture comes to life on property driving pull-through of thebrand promise.
- Educates and communicates on brand strategy framework positioning voice and strategic pillars brand standards and competitiveenvironment
- Helps develop and drive execution of communication strategies associated with launching tactics/deliverables in support of the brand strategies
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
Senior Manager
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
