Account Director, Biddable (Cross Channel)

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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8109 - Account Director Biddable (Cross Channel)

Role Summary and Impact

T&P is one the worlds leading full service creative and media agencies connecting talent and tech to drive growth for brands. Formed by the integration ofThe&PartnershipandmSix&Partners it brings together content and distribution into a single holistic end to end marketing solution. Backed by WPP andWPP Mediaand combined with the agility of an entrepreneurial Partner-led mindset the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with thefirst ever AI-generated TV ad for Lexus in 2018 T&P is focused on harnessing AI across all its outputs with its 1900 people already trained on WPPs proprietary AI platform Creative Studio to deliver enhanced outcomes for clients.

As the agency expands its digital activation offering theBiddableAccount Directorwill serve as the senior activation role within their business unit. They will be the most senior day-to-day lead on their clients accountable for campaign execution across all major platforms within Paid Social Programmatic and Paid Search.

Individuals in this rolepossessdeep wealth of digital activation experience and a drive to elevate campaign delivery through sophisticated activation strategies rigid process and aPerformance Mindsetthat helps to empower those around you to exceed clients businessobjectives.

This role requires leadership and communication skills to actively engage with senior client stakeholders client teams the wider WPP Media MM&D community and media/technology owners to ensure the best data and technology is utilised in our overarching strategy and activation tactics.

You will confidently lead activation discussions with clients and internal teams while alsodemonstratingmanagement skills in developingBiddable Activation ManagersandExecutives.

Collaborating closely with theDigital Hub LeadandPlanningcounterparts theBiddableAccount Directorwill champion a truly innovative approach for clients. They will champion the continuous development and maturity of our activation strategies through a test-and-learn approach fostering knowledge sharing and best practice documentation across the agency.

This is an excellent opportunity to broaden out your channel specific activation skillset across multiple platforms using AI to drive client results.

If you enjoy in-platform activation are highly meticulous with process andhighly-drivenin achieving clientsobjectives- please put your name forward for theBiddableAccount DirectorDirectorposition.

Key Responsibilities

• Accountable in the teams support provided to the Planning department; by providing datainsightsandpreviouslearnings to help create best-in-class media planning tactics.

• Accountable that the best-in-class Digital execution process is developed crossplatform andimplemented by your team correctly across your client portfolio.

• Accountable that the best-in-class cross-channel approaches with the right use of data to inform optimisation strategies and improve account performance is in line with businessobjectives.

• Accountable that incremental test & learn frameworks across all clients are completed and updated with delivery outcomes.

• Accountablefor datainsightsand learnings to all in and post campaign analyses and reports are delivered to the highest quality.

• Accountable for full adoption of the different proprietary and third-party tools i.e. execution tracking optimisationmanagementand analytics whilst understanding the different strengths & limitations of each.

• Work closely with key Media partners on product developments and account growth opportunities.

• Build relationships with key senior media and technology partners to ensure technology is at the forefront of what we are doing.

• Accountable that benchmarks across all platforms are created to help inform campaign measurement.

• Responsibility for the development of the entireBusiness Units Activation team with clear split of roles & responsibilities by level.

• Responsibility to create career progressionobjectivesfor theBusiness Units Activationmembers communicatinga clear vision.

• Assist theBusiness Directorand wider business with new business support and submissions when.
• Accountable for your teams financial accuracy through the planning & buying process ensuring on time andaccuratebilling of all Performance media delivery.

Skills and Experience

• Best-in-class knowledge and experience of setting up and activating campaigns across a digital channel. Willingness to learn to activate on platforms across other channels such as Paid Social Paid Search Programmatic and Retail Media.

• Ensure certifications across all activation platforms are completed andup-to-date.

• Extensive experience of client servicing isa must.

• Track recordof line management and team development plans.

• Strong project management skills.

• Efficient working style.

• Someone who knows how to delegate and empower people.

• Ability to work collaboratively with internal and external stakeholders across client teams and broader agency.

• Someone that believes in a culture of mutual support. Actively helping each other especially during busy times to ensure everyone feels supported and to achieve our goals as a team.

• Being an energetic pioneering and honest person who leads by example.

• You have strong organisational skills and attention to detail.

• A Performance Mindset.
• Curiosity and ability to embrace change is needed.

Life atWPP Media& Benefits

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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