Director, Access and Experience Marketing

Cytokineticsis a specialty cardiovascular biopharmaceutical company building on its over 25 years of pioneering scientific innovations in muscle biology and advancing a pipeline of potential new medicines for patients suffering from diseases of cardiac muscle dysfunction.

In this exciting role the Director Access and Experience Marketing will have a significant impact on the continued and future success of our US business at Cytokinetics and adult patients living with obstructive HCM.

You will be responsible for leading the development and execution of HCP and patient marketing efforts across patient support REMS and access for MYQORZO (Aficamten). Collaboration with key functions such as HCP marketing patient marketing Treatment Experience Trade Sales Analytics and Training will be critical to your success in this position. This role will report to the Senior Director HCP & Patient Experience Marketing.

Responsibilities:

• Lead the development and execution of insight-driven HCP and Patient promotional efforts for patient support REMS and market access
• Partner closely with promotional agency and market research vendors while ensuring delivery of on-strategy and on-time projects. Manage agency budget to ensure cost-effective delivery
• Collaborate closely with customer facing colleagues Treatment Experience and Global Value Access & Distribution (GVAD) to quickly identify and address business-critical opportunities to support patient access to therapy
• Coordinate closely with Omni-channel marketing lead to optimize customer engagement ecosystem
• Develop and track metrics to measure and ensure success of marketing/promotional programs
• Partner with market research and analytics to develop customer insights to inform decision-making
• Liaise closely with Legal Regulatory and Compliance to execute brand tactics efficiently and compliantly

Qualifications:

• Bachelors Degree required. MBA preferred.
• 10-12 years of pharmaceutical marketing or relevant experience required.
• Previous experience in Rare Disease or Cardiology preferred
• Strong functional knowledge of payer coverage patient support programs and/or ETASU REMS programs a plus
• High-level strategic thinking with the ability to translate customer insights into actionable marketing strategy
• Strong analytical and critical thinking skills demonstrated ability to be a proactive thinker and to embody a solution-oriented mindset
• Proven self-starter able to work independently able to handle full workload across multiple projects
• Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution.
• In depth familiarity of pharmaceutical manufacturer compliance requirements (HIPAA regulations) and federal regulations.
  

Hybrid role; 3 days in office required. This position requires approximately 25% travel.

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Pay Range:

Our employees come from different backgrounds and we celebrate those differences. We are looking for the best candidates for our open roles but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at Cytokinetics and believe you can add value to our team we would love to hear from you.

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Our passion is anchored in robust scientific thinking grounded in integrity and critical thinking. We keep the patient front and center in all we do all actions and decisions are in service of the patient and their caregivers. We champion integrity ethics doing the right thing and being our best selves.

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Cytokinetics is an Equal Opportunity Employer