Media Channels & Activation Manager

Pay is based on several factors which vary based on include labor markets and in some instancesmay include education work experience and addition to your pay Target cares about and invests in you as a team member so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs which may include medical vision dental life insurance and more to help you and your family take care of your whole benefits for eligible team members include 401(k) employee discount short term disability long term disability paid sick leave paid national holidays and paid competitive benefits from financial and education to well-being and beyond at us:

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A role within Targets Media organization places you at the center of how we connect with guests through data-driven performance-focused media strategies. Youll partner cross-functionally with marketing merchandising analytics and finance to translate media insights into actions that drive enterprise growth and customer engagement. As a trusted expert in paid performance media youll influence strategy guide investment decisions and help shape how we activate across search and social a fast-paced retail environment youll also identify and scale innovative capabilitiesfrom emerging channels to AI-driven solutionsensuring Target remains at the forefront of media excellence and continues to strengthen its connection with guests.

As a Manager Paid Performance Media you will support the strategy and lead the execution and optimization of Targets digital media investments across paid search and social platforms including Google Bing Meta TikTok Pinterest Apple and this role you are accountable not only for campaign performance but for shaping scalable full-funnel media strategies that drive new customer acquisition customer engagement and measurable business outcomes.

You will oversee day-to-day activation while elevating the teams approach through advanced optimization frameworks test-and-learn agendas and data-driven decisioning. This includes guiding bidding strategies audience architecture creative and content planning and budget allocation to maximize efficiency and impact across channels.

You will translate complex data into clear actionable insights delivering executive-level reporting and recommendations to key stakeholders. You will also establish and evolve best-in-class processes ensuring consistency and scalability across campaign setup trafficking measurement and performance pacing.

You are expected to stay ahead of the rapidly evolving paid media landscape proactively identifying emerging trends platform innovations and industry shifts and translating them into forward-looking strategies that advance Targets enterprise media capabilities. Additionally you will play a key role in partnering with team members influencing cross-functional partners and driving alignment across broader marketing and business objectives.

• Evolve and support the paid search & social performance media strategy aligning to enterprise growth objectives and full-funnel outcomes

• Lead end-to-end execution across platformsfrom strategic planning and activation through measurement optimization and closed-loop reporting

• Drive performance through advanced optimization strategies including audience design bidding frameworks creative strategy and budget allocation

• Build manage and influence strong relationships with internal and external partners establishing trust credibility and accountability

• Serve as a subject matter expert in paid performance media bringing forward innovative approaches across search and social platforms

• Partner cross-functionally with marketing merchandising analytics and product teams to develop integrated strategies that connect external media signals to internal business outcomes

• Champion a culture of inclusivity connection and drive while mentoring and developing team members

• Steer a robust test-and-learn agenda identifying and scaling new opportunities to drive incremental performance and unlock new capabilities

• Evaluate test and scale AI-driven media solutions (e.g. Performance Max Demand Gen AI-powered bidding/creative emerging platforms) to improve efficiency and business outcomes

• Establish standardize and scale best practices processes and frameworks to improve consistency efficiency and performance across campaigns

• Support and operationalize multi-channel performance media roadmaps ensuring alignment with broader marketing strategies and enterprise priorities

• Continuously monitor industry trends platform changes and competitive dynamics translating insights into forward-looking strategies

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• 4-year college degree with relevant business marketing experience or equivalent experience

• 5 years paid digital marketing experience; emphasis in paid search and paid social retail strategies

• Activation and media strategy experience with paid search and/or social platforms including but not limited to: Google Ads Pinterest Meta Ads Tiktok Apple Search Ads Snapchat Microsoft Ads

• Detailed knowledge and experience with paid search and paid social bid management platforms (i.e. Search Ads 360 Skai Marin etc.)

• Intimate knowledge of technical aspects of data configuration optimization and measurement of paid media campaigns activated to drive enterprise outcomes (i.e. pixels attribution CAPI prospecting vs. retargeting etc.).

• Effective communication and relationship building uniting teams towards common goals and outcomes

• Strong analytical and problem-solving skills with an ability to analyze data and effectively story tell

• Highly organized and detail oriented with a lens towards streamlining and managing multiple projects

• Comfortable navigating through ambiguity with a strong sense of prioritization for action

• Ability to work with all levels of management with a high level of autonomy motivation and self-direction tailoring messages as appropriate

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Targets needs. A Hybrid/Flex for Your Day work arrangement means the team members core rolewill need to beperformedboth onsite at the Target HQ MN location the role is assigned to and virtuallydepending upon what your role team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location unless otherwise prescribed by Target. Clickhereif you are curious to learn more about Minnesota.

Benefits Eligibility

In compliance with state and federal laws Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process please reach out to Non-accommodation-related requests such as application follow-ups or technical issues will not be addressed through this channel.