Assistant Manager – Sales Excellence

Job Title

Assistant Manager – Sales Excellence

HQ : Bangalore (HO)

Job Purpose

To support the implementation and smooth functioning of the Sales Automation system ensure adherence to sales processes and field discipline manage distributor lifecycle documentation and assist in customer support operations through data tracking reporting and coordination with field teams.

Key Responsibilities

1. Sales Automation (SFA) Implementation & User Support

• Support the rollout and implementation of the Sales Automation / SFA tool across the sales organization.
• Provide day-to-day user support to ASMs Sales Officers and Salesmen for SFA-related issues.
• Assist in conducting training sessions refresher programs and onboarding training for new users.
• Track daily SFA usage login activity order booking and reporting compliance.
• Maintain SFA user master data and coordinate with the IT/SFA vendor for issue resolution.
• Prepare weekly adoption reports and highlight gaps to the Sales Excellence Head.

2. Distributor Lifecycle Management

• Support the process of distributor onboarding addition and deletion as per company SOPs.
• Ensure proper documentation data validation and system configuration for new distributors.
• Maintain distributor database and coordinate with regional teams for updates.
• Conduct periodic checks to ensure distributor information accuracy in the system.

3. Sales Discipline & Field Execution Monitoring

• Track key discipline parameters such as:
  • Market working hours
  • Beat / route adherence
  • Order booking frequency
  • Coverage compliance
• Generate reports on call productivity coverage % and order conversion.
• Coordinate with ASMs and RSMs to close discipline gaps and improve field efficiency.
• Support periodic field productivity improvement initiatives.

4. Customer Support & Distributor Engagement

• Support the customer success team handling distributor and consumer queries.
• Monitor and track complaints service requests and escalation cases.
• Ensure timely resolution of distributor complaints through coordination with internal teams.
• Track service KPIs such as TAT complaint closure rate and CSAT.

5. Reporting & Data Analysis

• Prepare daily weekly and monthly MIS reports related to:
  • SFA adoption and usage
  • Sales discipline metrics
  • Distributor lifecycle updates
  • Customer support performance
• Assist in creating dashboards for leadership review.
• Identify data trends and highlight improvement opportunities.

Key Stakeholders

• Head – Sales Excellence
• Filed Executives – Sales Automation
• Regional Sales Managers (RSMs)
• Area Sales Managers (ASMs)
• Sales Officers & Salesmen
• Distributors
• IT / SFA Vendor
• Customer Support Team

Desired Candidate Profile

• 3–6 years of experience in FMCG Sales Operations / Sales Excellence / Sales MIS / SFA support roles.
• Exposure to Sales Automation / SFA / DMS systems is preferred.
• Strong understanding of field sales operations and distributor processes.
• Good analytical and reporting skills.
• Proficiency in Excel MIS reporting and dashboard preparation.
• Good communication and coordination skills with cross-functional teams.

Key Competencies

• Sales Operations & Process Management
• Sales Automation Support
• Data Analysis & Reporting
• Field Sales Coordination
• Distributor Operations

• Problem Solving & Stakeholder Management

Offered CTC : 10 to 12 L fixed CTC PA.

Required Skills:

Mis Reports Fmcg Team Handling Stakeholder Management Process Management Data Analysis Discipline Reporting Skill Scala Compliance Leadership Excel Problem Solving Customer Support Documentation Strong Understanding Trends