CRM Manager (mf)

Mission

Implement improvements to the CRM processes and strategy propose methods to acquire & retain customers and participate in growth campaigns.

Responsabilities:

• CRM strategy definition integrated into the company strategy;
• Analyzing data to inform and drive business development and campaigns;
• Driving CRM initiatives and overseeing the execution of campaigns;
• Acting as a liaison between the IT/BI and CRM team to identify consumer segments to be targeted for campaigns;
• Partnering with different stakeholders (Sales Force/ Digital/Commercial MKT Loyalty/Stores/External Markets & TeleSales) to keep them informed about upcoming customer management initiatives;
• Maintaining and improving data management processes and accuracy;
• Working with IT to manage CRM systems and data warehousing;
• Main responsible for Customer lifecycle management.

Qualifications :

Qualifications:

• Bachelors or Masters degree in Marketing Management Information Management;
• Previous experience in similar activities with CRM Platforms;
• Experience in team management;
• Knowledge of Agile and/or Scrum Methodologies (is a plus);
• Excellent data analysis skills with advanced proficiency in Excel;
• Fluent in English is essential due to frequent interaction with international headquarters and boards;
• Strong mindset of continuous improvement and the ability to propose and implement innovative ideas.

Additional Information :

With Makro you will have:

Integration into a solid business group with an international dimension and a dynamic and proactive work environment;

Life insurance and health insurance;

Initial and continuous training plan with constant learning opportunities;

Employee discounts at makro stores as well as other discounts in our partner network;

Annual Bonus.

Remote Work :

No

Employment Type :

Full-time