Senior Product Manager (DACH)

Jobs Mission

Responsibility for the development and execution of marketing strategies for an assigned part of the portfolio within the DACH region with the objective of sustainably strengthening market presence and access including the development of market-shaping and penetration addition the role covers the design and steering of targeted HCP activation programs as well as close collaboration with regional cross-functional teams and external partners.

Key Responsibilities

• Responsibility for a defined part of the portfolio within the DACH region including independent management and further development of related marketing activities
• Strategic conception development and execution of marketing initiatives in the DACH market based on market and competitive insights as well as internal and external data
• Development and execution of regional marketing strategies taking into account DACH-specific market requirements while contributing to the overall portfolio and brand strategy
• Responsibility for planning controlling and managing SG&A budgets in the DACH market
• Development continuous optimization and execution of brand and campaign plans for the DACH region across relevant channels (e.g. digital HCP PR etc.)
• Strategic conception and management of marketing and communication materials for healthcare professionals and relevant target groups in the DACH region
• Conducting market competitive and customer analyses with a focus on the DACH market including deriving actionable insights and measures
• Close collaboration with regional teams (e.g. Sales Medical Market Access) to ensure aligned and effective market execution across DACH
• Management and execution of review and approval processes for materials in close alignment with relevant stakeholders
• Support and enablement of the field force through relevant content and materials
• Management of external service providers and agencies within regional marketing activities
• Planning and execution of congresses events and other activities with a focus on the DACH market
• Ensuring regulatory and internal compliance (e.g. GDP) within the DACH context
• Active participation in internal and external meetings representing the DACH perspective in cross-functional discussions

Qualifications :

Several years of experience (typically 7 years) in marketing roles with demonstrated strategic and operational impact ideally within the healthcare or pharmaceutical environment; strong industry experience with a solid understanding of regulatory frameworks and market dynamics

University degree in Business Administration or Marketing (essential)

Proven experience in developing and executing market-shaping and penetration strategies within a defined market or region combined with the ability to translate insights into actionable strategies and measurable business outcomes

Experience working in agile cross-functional environments with the ability to drive initiatives independently alongside managing external partners (e.g. agencies) and handling complex projects

Strong background in omni-channel customer engagement including a solid understanding of digital marketing HCP activation and analytics tools

Proficient in Microsoft Office (Outlook Word Excel PowerPoint) with strong Excel skills for data analysis and reporting; experience with CRM and marketing tools as well as regulatory approval processes (e.g. MLR) and the ability to structure and present complex information clearly

German and English required; French or Italian is a plus (not mandatory)

Additional Information :

Grow your career at Santen

A career at Santen is an opportunity to make a difference. Through our long-term vision outlined in Santen 2030 we are committed to be a Social Innovator - addressing the social and economic needs of people with visual impairments. We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes education and treatment. At Santen we believe in empowering all our team members with flexible ways of working and a highly inclusive work environment.

The Santen Group is an Equal Opportunity Employer.  We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members. All employment decisions are based on business needs role requirements and individual qualifications regardless of race color ethnicity national origin/ancestry religion sexual orientation gender gender identity/ expression age disability medical condition marital status veteran status or any other characteristic protected by law.

If you require any kind of accommodation during our recruitment process please let the recruiter from our team know.

Remote Work :

No

Employment Type :

Full-time