Social Media Analytics and Operations Manager

Are you passionate about turning social media data into meaningful business impact Do you enjoy building scalable systems streamlining operations and enabling teams to perform at their best Phonak is looking for aSocial Media Analytics & Operations Manager to strengthen the performance intelligence and operational backbone of our global social media ecosystem.

Responsibilities:

Analytics & Insights

• Own and evolve Phonaks global social media measurement framework KPIs and benchmarks aligned with business objectives
• Develop and maintain dashboards and reporting solutions across paid organic influencer and advocacy activities
• Analyze performance trends and deliver clear actionable recommendations to improve reach engagement and conversion
• Track ROI of campaigns and alwayson social activity
• Conduct audience content and competitive analysis to inform strategy
• Present insights to stakeholders and senior leadership in clear compelling formats

Operations & Governance

• Lead the global social media tools ecosystem including publishing listening analytics DAM and advocacy platforms
• Standardize processes workflows and best practices across global and local teams
• Manage content calendars and publishing governance
• Ensure brand consistency regulatory compliance and market adherence
• Maintain social playbooks guidelines and training materials
• Oversee agency and vendor performance related to analytics and reporting

Enablement & Collaboration

• Support local markets with performance reporting insights and optimization recommendations
• Train stakeholders on tools reporting and data interpretation
• Collaborate with paid media CRM and web teams to integrate crosschannel insights
• Act as Phonaks internal expert on social media data and operations

Innovation

• Identify new tools automation opportunities and emerging measurement approaches
• Test and implement AI or advanced analytics solutions to increase efficiency
• Stay ahead of platform updates algorithm changes and industry best practices

Qualifications:

• 5 years of experience in social media analytics digital marketing operations or performance marketing
• Strong expertise with social analytics and listening tools (e.g. Hootsuite Brandwatch or similar)
• Experience building dashboards in Power BI Tableau Looker or equivalent platforms
• Proven ability to translate data into strategic actionable insights
• Experience working in global or multimarket environments
• Excellent stakeholder management communication and presentation skills
• Highly organized with strong process and systems thinking

Preferred:

• Experience in healthcare medical devices or other regulated industries
• Familiarity with paid social and performance marketing metrics
• Experience managing agencies or vendors
• Knowledge of influencer and advocacy programs
• SQL or advanced analytics capabilities