VP Product Marketing, Application Development.

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VP Product Marketing Application Development

As a leader within the SAP Marketing team you will lead product marketing for Joule Studio SAPs AI-first agent application and workflow development offering. You will be a key player in the messaging and positioning and showcasing advancements of Joule Studio and engaging with developer community to accelerate adoption. This role requires strong critical thinking cross-functional collaboration a commercial mindset and a passion for AI-driven innovation and developer experiences. It is an exciting challenging and highly visible role where your work will directly impact SAPs success with developers partners and enterprise customerswhile accelerating AI and agent development leadership for SAP. You will lead a team responsible for showcasing differentiation of Joule Studio translating new advanced AI capabilities into compelling narratives solutions and go-to-market motions. Youll be accountable for the business growth market adoption and commercial success of the portfolio including contributing to product strategy driving awareness and thought leadership executing effective marketing programs and enabling high-quality engagement with industry analyst.

Key Responsibilities

• Solution Area Growth and Product Marketing Strategy: Define the portfolio growth plan and marketing strategy. Incorporate industry trends market research data and customer requirements to create a holistic solution strategy and product marketing approach.
• Core Value Proposition and Campaigns: Develop a compelling value proposition and create compelling messaging for organizations adopting AI-powered development including agent creation and rollout scenarios. Land the messaging consistently across all marketing channels & related execution. Define solution-specific campaigns and drive successful execution to support the customer journey and adoption of the platform.
• Go-To-Market (GTM) Activities: Own the strategy and delivery of high-quality go-to-market assets including thought leadership enablement bet-in-class content and training. Oversee the creation of GTM plans and shape their strategic direction.
• Customer and Influencer Engagement: Engage with customers customer councils and leaders in the SAP ecosystem to ensure understanding of their current and future needs. Drive high quality dialogue with influencers such as industry experts analysts and press to further market perception of the portfolio.
• People Leadership: Youll lead a team of marketing professionals. Coach mentor and develop talent fostering a culture of ownership innovation and continuous learning.
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Skills and Qualifications

• 10 years of experience and a track record of success in product marketing or product management spanning product launches campaigns platform and developer marketing analyst relations web and events.
• Strong understanding of AI Agentic AI LLMs modern low code and pro code application development platforms.
• Strong collaborator who can work effectively in a matrixed organization and partner with teams such as Sales Partner Ecosystem Corporate Marketing and Product Engineering.
• Growth mindset with curiosity creativity and willingness to experiment with new approaches.
• Experienced people leader who can inspire develop and scale high-performing teams.
• MBA preferred.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

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Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 00USD. The actual amount to be offered to the successful candidate will be within that range dependent upon the key aspects of each case which may include education skills experience scope of the role location etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

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AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 450017 Work Area: Marketing Expected Travel: 0 - 10% Career Status: Executive Employment Type: Regular Full Time Additional Locations: #LI-Hybrid