Business Analyst- Ecommerce- KeralaBangaloreHybrid

Business Analyst

Location: Bangalore/Kochi/Trivandrum(Hybrid)

Budget - Open

Mandate experience:

• Mini 7years of total experience
• Mini 5 years of experience in Ecommerce IT project.
• Mandate to have experience in personalisation concept.
• Strong understanding of e-commerce business operations and knowledge of personalization tools
• Can be able to write user stories and SQL queries.

Responsibilities:

• Requirements Elicitation & Documentation: Collaborate with stakeholders (marketing merchandising IT) to gather analyze and document comprehensive business requirements functional specifications and user stories for e-commerce addition lead discovery workshops to define functional requirements.
• E-commerce Performance Analysis: Monitor key performance indicators (KPIs) such as conversion rates website traffic cart abandonment rates and customer retention to drive operational improvements
• Process Optimization: Map existing e-commerce workflows (checkout process payment integration product catalog management and so on) and identify inefficiencies to improve customer experience and increase sales. Analyze customer behavioral data and identify opportunities to implementpersonalization strategies(recommendation engines targeted content dynamic segmentation) to improve conversion rates and customer loyalty.
• Personalization Strategy & Analysis: Analyze customer behavior segment visitors and evaluate recommendation engines to create tailored experiences
• Data-Driven Insights: Utilize web analytics tools to translate raw data into actionable operational insights for enhancing online presence
• Cross-functional Collaboration: Act as the primary point of contact between business teams and technical teams (developers designers) to ensure accurate implementation of platform capabilities
• User Acceptance Testing (UAT): Develop test plans and facilitate UAT to ensure solutions meet business needs and quality standards
• Competitor Analysis: Research market trends and competitor strategies to offer recommendations that enhance our competitive edge

Required Skills:

Business AnalysisE-commerceBRDsFRD