Position overview

This is a senior leadership role with organisation-wide influence responsible for shaping and executing ACERs global marketing strategy across diverse product portfolios and international markets.

Position context

For more than 95 years the Australian Council of Educational Research (ACER) has been driven by a single purpose to improve learning for all.

Founded in Australia in 1930 ACER began as a small team of researchers determined to bring rigour and evidence to education and assessment. Over the decades that commitment has evolved into a global mission combining world-class assessment and research to help learners educators and systems understand what works in education and why.

Today our work spans over 150 countries and reaches millions of learners from early childhood through to adulthood. Across our offices in Australia India Malaysia the United Arab Emirates and the United Kingdom nearly 500 dedicated people work alongside industry governments education systems early learning institutes schools tertiary institutions and international development agencies to turn research into action and evidence into impact.

The Marketing Communications and Media (MCM) team drives ACERs visibility engagement and growth by delivering strategic integrated communications across key audiences and markets. The team leads marketing and business development internal and external communications media and government relations publishing creative design and digital information services.

Through targeted campaigns content strategy brand stewardship and stakeholder engagement the MCM team enhances ACERs reputation supports revenue growth and ensures consistent high-impact messaging that advances the organisations mission in Australia and globally.

Reporting to the Chief Marketing Officer the Product Marketing Manager will operate with a high degree of strategic and operational autonomy leading a high-performing team and overseeing significant transformation initiatives.

Job responsibilities

Strategic Leadership and Planning

• Lead the development and implementation of ACERs global marketing strategy aligned with organisational goals and market insights.
• Oversee brand positioning audience segmentation and campaign planning across priority products services and markets.
• Define and monitor marketing performance metrics and KPIs and prepare performance reports ensuring data-driven insights inform continuous improvement and strategic decision-making.
• Champion a shared organisational understanding of marketing as a strategic mission-aligned enabler.
• Lead a high-performing team manage marketing budgets and report on ROI.

Product Marketing

• Deliver go-to-market strategies for ACERs commercial education products including assessments professional learning resources and digital services.
• Drive audience engagement across all external ACER channels through impactful storytelling and consistent messaging developing a trusted relationship with external audiences.
• Oversee the creation of high-quality marketing collateral digital assets and promotional materials.
• Collaborate with internal teams to ensure consistent messaging and brand alignment.
• Oversee the implementation of ACERs conference strategy ensuring alignment with strategic goals and amplification through marketing.

Digital Marketing and Ecommerce Innovation

Stakeholder Engagement and Reputation

• Work closely with global offices to support localised marketing effort and capability-building in marketing tools and campaign execution.
• Build and maintain strong relationships with key stakeholders across the organisation and externally including thought leaders and suppliers.
• Develop and implement strategies to strengthen ACERs reputation in the education sector with a particular focus on engaging with teachers and school leaders locally and internationally.
• Represent ACER at conferences and events to local and global audiences.

Organisational accountabilities

• Proactively work towards achieving individual team and organisational objectives while demonstrating ACERs leadership behaviours:
  • Developing Self involves self-management self-reflection and self-improvement
  • Embracing Change being open to change and leading change when appropriate
  • Pursuing Excellence ongoing search for new and better ways of working
  • Setting Directions strategic thinking and planning for the future
  • Supporting Colleagues supporting and contributing to the development of others
  • Working Collaboratively building highly effective internal and external relationships
• Actively work to create an equitable fair and harmonious work environment which is free from harassment bullying and discrimination by demonstrating respectful and courteous behaviour towards others
• Proactively foster an inclusive and diverse work environment which encourages and respects different experiences and perspectives and values diversity of thought
• Comply with all occupational health and safety requirements including following safe work practices for self and others and identifying assessing and mitigating psychosocial risks
• Comply with all information security requirements including completing regular security training and abiding by the standards and procedures laid out in ACERs Information Security Management System
• Work in accordance with ACERs policies and procedures.

Decision Making Authority

The Marketing Manager will work under the broad direction of the Chief Marketing Officer and willoperatewith a high degree of accountability with respect to strategic and operational decisions within the marketing portfolio.

Qualifications

Postgraduate qualification in Marketing Communications Business or a related field.

Skills knowledge and experience

Essential

• Strong track record in product marketing digital transformation and strategic campaign leadership whether from education EdTech or other mission-aligned sector.
• Proven ability to build and lead high-performing marketing teams and strategies
• At least 7 years experience in marketing ideally within B2B education EdTech or mission-driven sectors.
• Strong understanding of digital transformation and ecommerce strategies.
• Strong stakeholder engagement and leadership skills.
• Experience managing multi-channel campaigns and budgets.
• Exceptional communication writing and facilitation abilities.
• Experience in change management and cross-cultural collaboration.
• Demonstrated ability in campaign management content strategy and digital marketing.
• Demonstrated ability to translate organisational strategy into measurable marketing outcomes.

Desirable

• Knowledge or experience in the education or research sector.