Manager Qualitative Insights, JioHostar
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Job Location:
Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Team:
The Insights team at JioHotstar is responsible for understanding audience behavior preferences and consumption patterns across the platform. The team focuses on generating high-quality actionable insights through qualitative research and data interpretation enabling informed decision-making across content marketing and product functions.
Working closely with cross-functional teams the function plays a key role in bringing the voice of the consumer into business decisions ensuring that audience perspectives are consistently reflected in how content is evaluated positioned and promoted.
About the Role:
This role will be responsible for leading qualitative audience insights to support decision-making across content marketing and product teams at JioHotstar.
In essence this is an insights-first role focused on decoding audience behavior and translating it into clear actionable inputs for the business. It has three key dimensions:
(i) an insights leader capable of deeply understanding audience motivations preferences and consumption patterns
(ii) a translator of insights who can convert research findings into practical business-relevant recommendations
(iii) a collaborator who works closely with multiple teams to ensure insights are effectively applied across decisions.
Key Responsibilities
- Audience & Behavioral Insights: Conduct qualitative audience research to identify viewer segments motivations and content audience behavior across content journeys to uncover drivers of identification of cultural and behavioral trends influencing content consumption
- Insight Generation & Application: Translate research findings into clear actionable insights for content marketing and product decision-making by providing relevant audience inputs for content evaluation and emerging audience needs and gaps through structured analysis
- Cross-Functional Collaboration: Work closely with Content Marketing and Product teams to share insights and support with data and analytics teams to complement qualitative findings with quantitative to discussions by bringing in relevant audience perspectives
- Reporting & Communication: Prepare insight reports summaries and presentations for research findings into clear and concise documentation of research and key learnings for future reference
- Trend Tracking & Market Understanding: Stay updated on audience trends industry developments and content consumption the team in tracking shifts in audience preferences and to improving research approaches and frameworks over time
Performance Measures
Quality and clarity of insights delivered
Timeliness of research and reporting
Effectiveness of stakeholder collaboration
Contribution to team outputs and business inputs
Consistency in documentation and knowledge sharing
Qualifications Knowledge & Skills:
Strong understanding of qualitative research methods and audience behavior analysis
Ability to translate research findings into actionable insights
Familiarity with working alongside data/analytics teams
Good communication and presentation skills
Ability to manage multiple projects and timelines
Personal Attributes:
Curious and detail-oriented
Structured thinker with strong analytical ability
Collaborative and adaptable
Proactive and solution-oriented
Comfortable working in a dynamic environment
Required Experience:
Manager
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
