Senior Analyst, Loyalty Rewards Brand & Creative

Job Description

The GM Loyalty team is seeking a Senior Analyst to support creative strategies consistent messaging and engaging experiences that build customer loyalty and drive GM Rewards program participation. This role focuses on executing marketing initiatives across multiple channelsincluding CRM retail website media and experientialwhile collaborating closely with internal teams and agency partners.

The ideal candidate is detail-oriented proactive and thrives in a fast-paced environment. They will manage day-to-day campaign execution maintain program documentation and contribute to creative development that aligns with GM Rewards objectives.

Key Responsibilities

Brand & Campaign Management

• Showcase brand ownership by ensuring that the brand integrity is maintained throughout our channels and the greater GM enterprise.
• Manage day-to-day elements of the GM Rewards integrated marketing campaigns (email streams statements SMS media support website content etc.).
• Support creative execution for retail offers and ensure consistency across channels.
• Review and route creative assets for approvals with agencies and internal teams.
• Foster strong partnerships with internal and external partners to gather requirements communicate progress and ensure alignment with business objectives.

Strategic Messaging & Activation Planning

• Formulate the creative strategy for new vehicle sales and new Member campaigns.
• Collaborate on audience messaging architecture and ensure alignment with program goals.
• Ensure creative and consistent use of messages while providing ongoing marketing and communication feedback.
• Break down broad challenges into prioritized initiatives using structured problem solving and data-driven reasoning to move concepts into creative execution.
• Align with analytics and the business lead to validate insights through a test and learn approach ensuring tactics are continually optimized based on results.

Soft Skills

• Excellent communication skills and ability to translate performance findings into compelling business narratives.
• Demonstrates urgency focus and accountability for outcomes.
• Comfortable challenging assumptions and proposing new approaches.
• Model inclusive collaborative behaviors that support cross-team problem solving.
• Deep understanding of Member needs behaviors and lifecycle pain points.

Skills & Qualifications

• Bachelors degree in Marketing Advertising or related field (or equivalent experience)
• 5 years of marketing advertising or CRM experience
• Strong understanding of data-driven marketing programs and cross-channel platforms
• Ability to manage multiple projects under tight deadlines with attention to detail
• Excellent communication and collaboration skills
• Experience in loyalty programs retail programs credit cards e-commerce or automotive preferred

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