Marketing Director

About Us:

Champro is a privately-owned sporting goods and apparel manufacturer that has been in business for 30 years. We deliver high-value traditional & innovative athletic equipment and apparel via outstanding integrity-driven customer service. Our business philosophy is focused on our customers and we take pride in providing them with the best overall values in team sports products.

Position:

Champro is seeking a hands-on commercially-driven Marketing Director to lead the evolution of our brand from a B2B product-led business to a team athlete-driven performance brand.

Reporting to the VP of Marketing this role will define the brand connect product to market and drive demand across a complex multi-channel ecosystemincluding team dealers Amazon key retail partners and ecommerce.

This is a player-coach role combining strategic leadership with hands-on execution. The Marketing Director will align Marketing Product and Sales around a clear brand vision and ensure consistent premium execution across every touchpoint.

Key Responsibilities:

1. Brand Strategy & Consumer Positioning

• Define and lead Champros brand positioning targeting athletes while supporting B2B decision makers (coaches ADs dealers)
  

• Translate insights into a clear differentiated brand narrative that drives athlete preference

• Establish brand voice messaging architecture and storytelling frameworks

• Lead the shift from product/spec marketing to team athlete-first storytelling

2. Product Marketing & Go-To-Market

• Own product positioning and category narratives across apparel and equipment

• Partner with Product to bring the Good/Better/Best strategies to life

• Lead go-to-market strategy for seasonal launches across Marketing Sales and Product

• Develop sales tools that shift conversations from price to brand and demand

3. Multi-Channel Marketing Leadership (B2B & B2C)

• Lead integrated marketing strategies across team dealers Amazon retail partners (e.g. DSG) and ecommerce

• Drive programs that support both sell-in and sell-through

• Ensure consistent brand execution across all channels and environments

4. Content & Brand Activation

• Define creative direction and athlete-first storytelling approach

• Oversee social athlete/team storytelling and product-in-use content

• Partner with Sports Marketing and design to activate partnerships into meaningful brand moments

5. Team Leadership & Organizational Alignment

• Lead and develop a high-performing marketing team (content design social sports marketing)

• Establish clear priorities workflows and accountability

• Partner closely with Product Sales and Digital to ensure alignment across all touchpoints

6. Performance & Growth

• Own key KPIs: brand awareness engagement channel performance and contribution to revenue

• Use data to optimize campaigns messaging and channel strategy

• Balance short-term performance with long-term brand building

What Youll Build:

• A clear differentiated brand grounded in athlete insight

• A repeatable go-to-market engine connecting Product Marketing and Sales

• A modern content ecosystem that drives athlete engagement

• A shift from catalog marketing to culture-driven brand building

Qualifications:

Required Experience

• 812 years of marketing experience with progressive leadership

• Experience in sporting goods team sports apparel or related industries preferred

• Proven success across both B2B and B2C marketing

Core Capabilities

• Player-coach mindset: strategic and hands on

• Strong brand-building and commercial instincts

• Deep understanding of product marketing and go-to-market strategy

• Ability to operate in a fast-paced resource-conscious environment

• Strong cross-functional leadership and communication skills

Success in This Role Looks Like:

• Champro becomes a recognized preferred brand among team athletes

• Stronger alignment across Product Sales and Marketing

• Increased sell-through across dealers Amazon and retail

• Consistent premium brand experience across all channels

• Measurable growth in awareness engagement and athlete preference

Company Culture:

We are proud to offer eligible associates a full-range of benefits including medical dental vision and life insurance as well as short-term and long-term disability 401K Profit Sharing paid time off holidays and reimbursement toward gym membership fees. A collaborative atmosphere working together to exceed our customers expectations as well as an Equal Opportunity Employer bringing together diverse individuals to develop new and innovative solutions