Marketing Operations Manager

Consistently ranking among American Banker magazines Best Banks to Work For for over a decade Zions Bancorporation is a Collection of Great Banks with local brand names and management teams in each of our major Western markets.

And becauseweveknown that for over 150 years our success has come from the exceptional dedicationexperienceand talent of our diverse employee basewerecommitted to being the premier employer of choice.

Ready to make your mark on a legacy brand

Our expanding marketing team is building something speciala dynamic in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMOwerereimagining what marketing can be while supporting a bank known for its experienced bankers exceptional service and local leadership deeply rooted in the communities we serve. Thisisntjust another financial marketing role itsyour chance to shape a creative vision with real impact.

With benefits starting on day one 12 bank holidays profit sharing and company-matched 401(k) contributions Zions is committed to career growth and advancement. At Zions the possibilities are youre ready to create work that actually matters were ready to review your application.

You bring the talent; we bring the opportunity.

Work Arrangement:This opportunity can belocatedacross the Zions Bancorporation Footprint or 100% remote within the United States.

Salary Range:$70000 to $122000(depending onlocationexperienceand other job-related factors)

Role Overview

The Marketing Operations Manageris responsible forenablingthe successfulexecution measurement and optimization of marketing campaigns across channels. This role serves as the operational and systems-facing backbone of the marketingorganizationensuring that campaigns launch correctly lifecycle communications run smoothly and performance can be measured and improved over time.

The role partners closely with Marketing Strategy Creative Analytics Channel and Product teams to support cross-channel execution lifecycle marketing lead generation and performance reporting at the enterprise level.

Key Responsibilities

Campaign Execution & Operations

• Execute and support marketing campaigns across channels and platforms including email/lifecycle paid search paid social display/retargeting landing pages and website promotion.

• Coordinate audience segmentation targeting asset delivery and campaign launch timing.

• Ensure campaigns areconfigured anddeployed accurately and consistently across marketing systems.

• Support both ongoing programs and ad hoc campaign launches.

• Collaborate with internal stakeholders including Product and Growth teams and external partners to ensuretimelyand effective campaign execution.

• Support go-to-market execution by aligning campaign operations with product release timelines and priorities.

Marketing Analytics & Campaign Measurement

• Produce and publish regularcampaigns email and lead generation performance reporting.

• Support campaign tagging standards (e.g. UTMs) and conversion tracking setup.

• Partner with analytics teams tomaintaindashboards and ensure performance visibility.

• Support marketing attribution frameworks and reporting needs.

• Track and analyze funnel performance toidentifytrends opportunities and areas for improvement.

• Share performance insights with Marketing and Product partners to inform optimization and future planning.

SEO Infrastructure & Performance Support

• Support thereportinganalyticsand performance monitoring side of SEO.

• Assistwith keyword research and SEO performance tracking.

• Support technical SEO audits in partnership with cross-functional teams.

• Maintain search performance dashboards and reporting.

• Partner with content copy and product stakeholders to support keyword optimization and performance improvements.

Cross-Functional Collaboration & Operations

• Act as a liaison between lines of business Product and the marketing team to ensure content accuracy alignment andexecutionreadiness.

• Support data capture tracking and reporting workflows across marketing initiatives.

• Manage relationships with internal teams and external partners as needed.

• Contribute to continuous improvement of marketing processes workflows and execution standards.

• Support cross-functional planning to ensure marketing execution aligns with product priorities and customer experience goals.

Qualifications

• Bachelors degree in Marketingor a related fieldor equivalent professional experience.
• 4 years experience in digital marketing in digital marketing marketing operations or campaign execution.
• Experience supporting email marketing lifecycle programs and lead generation initiatives.
• Familiarity with website content management systems search engine marketing search engine optimization and CRM platforms.
• Strong working knowledge of marketing analytics tracking and reporting.
• Ability to manage multiple priorities with strong attention to detail and accuracy.
• Strong written verbal and visual communication skills.
• Highly organized results-oriented and proactive in managing projects.
• Demonstrated ability to learnnew trendsand technologies that support marketing effectiveness.
• Working knowledge of Microsoft Office programs.
• Familiarity with Adobe Photoshop and Illustrator is a plus.

Benefits:

• Medical Dental and Vision Insurance START DAY ONE!

• Life and Disability Insurance Paid Paternal Leave and Adoption Assistance

• Health Savings (HSA) Flexible Spending (FSA) and dependent care accounts

• Paid Training Paid Time Off (PTO) and 11 Paid Federal Holidays

• 401(k) plan with company match Profit Sharing competitive compensation in line with work experience

• Mental health benefits including coaching and therapy sessions

• Tuition Reimbursement for qualifying employees

• Employee Ambassador preferred banking products