Manager, CRM Analytics

INNOCEAN USA a full-service advertising agency best known for our work on Hyundai is looking for a Manager CRM Analytics to help lead our CRM team!

The Manager CRM Analytics is responsible for leading data-driven decision-making across marketing initiatives. This role sits at the intersection of data technology and strategy transforming complex datasets into actionable insights that drive customer acquisition engagement and retention.

The ideal candidate combines a strategic analytics mindset with strong technical expertise capable of translating complex data into actionable insights that influence business outcomes.

ESSENTIAL DUTIES/RESPONSIBILITIES
Analytics & Insights
Translate business questions into analytical frameworks and actionable insights that influence marketing strategy
Demonstrates strong expertise in analytical methodologies using advanced tools and techniques to approach data thoughtfully and transform complexity into clarity.
Serve as a strategic partner to Brand Management Strategy Creative UX and Technology teams by translating insights into guidance that drives smarter planning more effective media and stronger creative outcomes.
Champion the cause of effective marketing by leveraging data advanced analytics and performance measurement to uncover insights challenge assumptions and guide optimization across the full customer journey.

Measurement & Optimization
Develop and maintain dashboards reports and performance monitoring across CRM digital and media channels
Own and scale A/B and multivariate testing strategies across CRM and digital channels to measure incrementality validate hypotheses and drive continuous improvement.
Optimize marketing performance by identifying growth opportunities diagnosing inefficiencies and recommending actions that improve effectiveness across the customer journey.
Partner with cross-functional teams to denable customer-first measurement strategies including identity resolution and cross-channel attribution

Data Strategy & Infrastructure
Partner with data engineering and Martech teams to improve data quality accessibility and integration
Define data requirements and ensure proper tracking/tagging across platforms
Contribute to building a single source of truth across marketing and customer data

Leadership & Collaboration
Manage and mentor junior analysts fostering a culture of analytical rigor and accountability
Act as a strategic partner to Marketing CRM Media and Product teams
Present insights and recommendations to senior stakeholders and clients

REQUIREMENTS
58 years of experience in marketing analytics digital analytics data science or a related field
Proficient in SQL and Python or other programming languages
Hands-on experience working within the Salesforce ecosystem including Marketing Cloud CDP and/or CRM data
Strong understanding of marketing KPIs and measurement frameworks including ROI attribution CAC and LTV
Experience building dashboards and executive-ready reporting using Tableau Power BI or similar BI tools
Experience analyzing large complex multi-source datasets across CRM web and paid media channels
Experience designing and analyzing advanced analytics use cases such as propensity modeling incrementality testing and performance forecasting
Proficiency in website analytics and data platforms including GA4 Adobe Analytics BigQuery and Adobe Sensei
Working knowledge of ETL/ELT pipelines data integration patterns and structured data environments

BENEFITS
3 PPO Medical Plans through Anthem to choose from at low cost
Free Dental and Vision
401k match
Wellness reimbursement program
Company paid short- and long-term disability and basic life
Generous PTO
On-site Barista
Beautiful campus across from the Pacific Ocean

Salary range: $140000 to $150000
Pay is dependent upon several factors including but not limited to: years of experience client training and transferable skills.

Who are we We are explorers. We look out to the edge of the world and ask where havent we been before Together we hunt for an intersection of art and science creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many our quests undaunted. Our possibility is as vast as the ocean. Always remembering the deeper we dive the greater we become. And the further we go the more we find.