Brand Manager

Career Category

Job Description

Accountabilities

• In cooperation with Marketing Lead and Business Unit Lead develops and executes Business Unit franchise strategy
• Maximizes the brand potential at national level by creation of differentiated value propositions
• Coordinates x-functional team meetings in cooperation with marketing lead and the development of Brand Plans in Cluster Teams
• Delivers materials presentations and campaigns including coordinates generation of customer access tools in variable channels

Overall Responsibilities

Brand Planning

• Together with Marketing Lead coordinates cluster team including planning and execution of cluster team meetings
• Coordinates creation of Business Unit brand strategies
• Co-develops Country Brand Plan in x-functional cooperation in full congruence with International Brand Plan

Marketing

• Translates/implements international brand campaign locally
• Develops and executes on Marketing/Commercial tactics
• Ensure conception and effective roll- out of marketing campaigns and patient- centric solutions and partnerships
• In cooperation with Marketing Lead manages approved marketing budgets to ensure appropriate allocation of resources to meet the plan and financial control
• In cooperation with Sales Lead responsible for all operational marketing matters relating to the products and activities in the commercial team
• Coordinates and drives effort to continuously develop tools from variable channels to get access to customers
• Designs and executes promotional activities by determining the type sequencing and frequency of the promotional mix for target HCPs and fully utilizing range of channels (according to Customer Engagement goals)

• Prepare marketing environment for future launches (2-4 years)

Coordinates competitive intelligence and drives competitive action plans

X-functional cooperation

• Partners with the Medical department to optimize the brand performance in x-functional cluster team
• Cooperate with digital lead on joint projects according to brand strategy
• Be an active member of the international marketing team and share best practices with international colleagues
• Partner with relevant stakeholders (internal and external) on national and international level
• Support the Business Unit Lead during preparation for presentations for e.g management presentations and Business Reviews

Procedures

• Recruits and manages external vendors
• Execute and analyses market research
• Overall responsible for content in materials including compliance with Amgen policies and procedures and national regulations
• Drives C3 process for sponsorships
• Planning of brand DOE and project POs
• Outputs
• Brand DOE budget/ Brand performance/ Brand plans
• Sales support tools
• Promotional campaigns
• Marketing events
• Input to Product Forecast and LE
• Business presentations for Brand/Franchise/Country Reviews
• Cross-functional SC strategy and roadmap for roll-out funding and improvement
• Innovative solutions to maximize Customer Engagement activities and SC ability to support these activities
• Planning execution governance processes for MC planning and SC delivery

Minimum Requirements

• Academic education or experience from similar positions
• Minimum 2 years of experience as a Product Manager
• Fluency in English both oral and written communications
• Fluency in Danish or Norwegian both oral and written communications
• Financial and budgeting skills
• Experience using MS Office tools
• Tenure at last two jobs for at least 2 years each

Preferred Requirements

• Minimum 2 years in a big pharmaceutical company
• Documented experience in franchise area (e.g. Oncology Gen Med etc.)
• Documented success in gaining or maintaining market leadership

position

Competencies

• Applies advance project management & analytical skills
• Demonstrates strong industry knowledge and commercial attitude
• Demonstrates networking capabilities
• Applies advanced communication and presentation skills/ networking capabilities
• Displays strong organizational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner
• Takes initiative and acts pro-actively enthusiastically and creatively
• Demonstrates open-mindedness and helicopter view capabilities
• Communicates effectively at all levels both internally and externally and (inter-) nationally
• Open to try new ideas learning from setbacks
• Serves as a role model for Amgen Values

In case of any questions please feel free to reach out to:

• Regitse Leleur Marketing Manager email ;telephone 45
• Monica Leidland HR Sr Manager email: ;telephone