Paid Media Specialist, Boots Online Doctor
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Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Closing Date: Friday 8th May
Location: Islington London (two days a week)
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
Overview:
Welcome to the Boots Digital Health team an exciting team at the heart of Boots UKs growth plans. As customers are changing so are we! Were focusing on really understanding our customers needs and making the most of our great services to optimise the online experience and drive growth.
The Paid Media Specialist will be responsible for planning managing and optimising paid search campaigns for Boots Online Doctor. This role focuses primarily on Google Ads driving high-quality traffic and customer acquisition for a wide range of digital healthcare services including online consultations prescription treatments and home testing kits.
Working within the digital marketing team the specialist will leverage data automation and audience insights to maximise campaign performance improve return on ad spend (ROAS) and support the growth of Boots Online Doctor. Though the role is focussed on PPC activation we are looking for some experience and/or willingness to activate across Paid Social and the affiliate network.
The role requires a strong understanding of performance marketing and continuous optimisation to ensure campaigns are efficient scalable and aligned with business objectives. You will be part of a close-knit high performing marketing team who work together to put our customers at the heart of everything we do.
Key Responsibilities:
Plan build and manage paid search campaigns across Google Ads to drive traffic and conversions for Boots Online Doctor services.
Optimise campaign performance through bid management budget allocation and ongoing testing of ad copy landing pages and targeting strategies.
Conduct keyword research and search intent analysis to identify growth opportunities across treatment categories (e.g. weight loss sexual health skin conditions).
Monitor and analyse campaign performance using Google Ads Google Analytics and internal reporting tools identifying insights and actionable improvements.
Manage A/B testing strategies across ad creatives extensions and landing pages to improve click-through rate (CTR) and conversion rate (CVR).
Identify opportunities for campaign expansion including new keywords treatment categories and audience segments. Stay up to date with Google Ads features automation tools and industry best practices to continuously improve paid media performance.
Produce regular performance reports and insights for stakeholders highlighting trends optimisation actions and growth opportunities.
Work closely with product compliance and content teams to ensure advertising messaging aligns with healthcare regulations and brand guidelines.
Work closely with affiliate marketing owner; supporting in partner acquisition performance tracking and promotional planning.
What youll need to have:
Minimum 3-4 years of hands-on experience managing PPC campaigns and/or paid affiliate programs; either via an agency or in-house brand team.
Strong proficiency with Google Analytics and Google Ads.
Some experience with affiliate marketing working with partners such as AWIN. Understanding of affiliate marketing principles including partner acquisition commission structures and performance tracking within the AWIN platform.
Some experience in planning and executing paid media including (but not limited to) Digital Display (incl. DCO) and social media (META).
Able to demonstrate the ability to analyse data and turn insights into actionable strategy.
Experience with A/B testing conversion rate optimisation and performance forecasting.
Excellent written & verbal communication plus relationship building skills.
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Demonstrable experience of reviewing & gaining stakeholder feedback on creative assets to deliver high quality communications.
Analytical & inquisitive. Proficiency in key digital performance tools & awareness measurement methodologies.
Good organisational and time management skills with the ability to work and pace and manage multiple projects simultaneously.
It would be great if you also have:
Experience in planning and executing paid media including (but not limited to) Press Radio OOH AV (TV & VOD) from both a media planning and creative execution perspective.
Experience of working closely with media agencies planners buyers and creative agencies account teams and creatives.
Experience with Looker Studio or similar analytics/reporting tools.
Familiarity with paid social platforms (Meta TikTok LinkedIn).
Experience with scripting; google ads script (java) preferred but not required.
A bit about us:
At Boots were proud to be an equal opportunity employer creating a place where everyone feels welcome supported and free to be themselves. We believe that when our people feel valued and included they thrive so were committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
Rewards designed for you:
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including option to buy additional holiday discounted gym membership life assurance activity passes and much more.
Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.
Theres lots more in our benefits and discounts MyBoosts - there to give you that little lift in your everyday. Find out more at Exclusions may apply (eligible roles only)
Whats next:
If your application is successful our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion youll be notified by email.
Where a role is advertised as full-time we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.
We hope to hear from you soon.
Be brilliant with Boots.
Keywords
PAID MEDIA PPC AFFILIATES
Location: Islington London (two days a week)
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
Overview:
Welcome to the Boots Digital Health team an exciting team at the heart of Boots UKs growth plans. As customers are changing so are we! Were focusing on really understanding our customers needs and making the most of our great services to optimise the online experience and drive growth.
The Paid Media Specialist will be responsible for planning managing and optimising paid search campaigns for Boots Online Doctor. This role focuses primarily on Google Ads driving high-quality traffic and customer acquisition for a wide range of digital healthcare services including online consultations prescription treatments and home testing kits.
Working within the digital marketing team the specialist will leverage data automation and audience insights to maximise campaign performance improve return on ad spend (ROAS) and support the growth of Boots Online Doctor. Though the role is focussed on PPC activation we are looking for some experience and/or willingness to activate across Paid Social and the affiliate network.
The role requires a strong understanding of performance marketing and continuous optimisation to ensure campaigns are efficient scalable and aligned with business objectives. You will be part of a close-knit high performing marketing team who work together to put our customers at the heart of everything we do.
Key Responsibilities:
Plan build and manage paid search campaigns across Google Ads to drive traffic and conversions for Boots Online Doctor services.
Optimise campaign performance through bid management budget allocation and ongoing testing of ad copy landing pages and targeting strategies.
Conduct keyword research and search intent analysis to identify growth opportunities across treatment categories (e.g. weight loss sexual health skin conditions).
Monitor and analyse campaign performance using Google Ads Google Analytics and internal reporting tools identifying insights and actionable improvements.
Manage A/B testing strategies across ad creatives extensions and landing pages to improve click-through rate (CTR) and conversion rate (CVR).
Identify opportunities for campaign expansion including new keywords treatment categories and audience segments. Stay up to date with Google Ads features automation tools and industry best practices to continuously improve paid media performance.
Produce regular performance reports and insights for stakeholders highlighting trends optimisation actions and growth opportunities.
Work closely with product compliance and content teams to ensure advertising messaging aligns with healthcare regulations and brand guidelines.
Work closely with affiliate marketing owner; supporting in partner acquisition performance tracking and promotional planning.
What youll need to have:
Minimum 3-4 years of hands-on experience managing PPC campaigns and/or paid affiliate programs; either via an agency or in-house brand team.
Strong proficiency with Google Analytics and Google Ads.
Some experience with affiliate marketing working with partners such as AWIN. Understanding of affiliate marketing principles including partner acquisition commission structures and performance tracking within the AWIN platform.
Some experience in planning and executing paid media including (but not limited to) Digital Display (incl. DCO) and social media (META).
Able to demonstrate the ability to analyse data and turn insights into actionable strategy.
Experience with A/B testing conversion rate optimisation and performance forecasting.
Excellent written & verbal communication plus relationship building skills.
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Demonstrable experience of reviewing & gaining stakeholder feedback on creative assets to deliver high quality communications.
Analytical & inquisitive. Proficiency in key digital performance tools & awareness measurement methodologies.
Good organisational and time management skills with the ability to work and pace and manage multiple projects simultaneously.
It would be great if you also have:
Experience in planning and executing paid media including (but not limited to) Press Radio OOH AV (TV & VOD) from both a media planning and creative execution perspective.
Experience of working closely with media agencies planners buyers and creative agencies account teams and creatives.
Experience with Looker Studio or similar analytics/reporting tools.
Familiarity with paid social platforms (Meta TikTok LinkedIn).
Experience with scripting; google ads script (java) preferred but not required.
A bit about us:
At Boots were proud to be an equal opportunity employer creating a place where everyone feels welcome supported and free to be themselves. We believe that when our people feel valued and included they thrive so were committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
Rewards designed for you:
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including option to buy additional holiday discounted gym membership life assurance activity passes and much more.
Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.
Theres lots more in our benefits and discounts MyBoosts - there to give you that little lift in your everyday. Find out more at Exclusions may apply (eligible roles only)
Whats next:
If your application is successful our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion youll be notified by email.
Where a role is advertised as full-time we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.
We hope to hear from you soon.
Be brilliant with Boots.
Keywords
PAID MEDIA PPC AFFILIATES
Required Experience:
IC
About Company
We’re always looking for people who care; people who go the extra mile to change things for the better for our customers, patients and team members. Whether you're looking for a particular opportunity, or maybe you’re not too sure which role you’ll want to apply for – you’ve come to t ... View more
