Senior Product Marketing Manager

About Float

Float is on a mission to simplify finance for Canadian businesses empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform Float enables businesses to streamline financial operations and optimize cash flow so they can focus on what matters most: growth.

As one of Canadas fastest growing companies and top-rated startups in 2025 2024 and 2023 Float is customer-obsessed passionate and entrepreneurial with a team that includes leaders from Uber Shopify Top Hat TouchBistro and Ada.

At Float everyone is an owner bringing their unique perspective to our team and product. Your voice is important and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

Our Product

Float is Canadas complete business finance platform combining modern financial services and software to help businesses spend save and grow. Trusted by 6000 Canadian companies Float provides high-limit corporate cards automated expense management next-day bill payments high-yield accounts and fast friendly supportall built in Canada for Canada. Float is backed by world-class venture and fintech investors including Growth Equity at Goldman Sachs Alternatives and OMERS Ventures partners behind our $70 million Series B raise.

Our team is a collection of ambitious collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And were looking for bold innovators to help shape the future of business finance in Canada.

AI Use in Our Hiring Process

We use technology including artificial intelligence (AI) to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications and AI-generated interview notes guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team.

About the Role

At Float Product Marketing Managers are adoption architectsthey own the strategy and execution that drives product adoption across the entire customer journey.

This is a hands-on individual contributor role. You will partner closely with Product Sales Customer Success and Marketing to turn Floats multi-product platform into clear compelling narratives and programs that drive usage adoption and expansion.

This is not a role focused only on launches. You will work end-to-end across acquisition activation adoption and expansion owning outcomes not just deliverables.

What Youll Own

1. Product Adoption Strategy & Execution

• Own strategy and execution to drive product adoption across the full customer journey (pre- and post-sale)

• Translate product capabilities into clear differentiated messaging and positioning

• Identify adoption gaps and design programs to improve usage and engagement

2. Go-to-Market & Lifecycle Programs

• Lead and support product launches but go beyond them into ongoing lifecycle and growth programs

• Build and execute initiatives across:

  • Acquisition (messaging packaging GTM)

  • Activation (onboarding first value)

  • Adoption (feature usage engagement)

  • Expansion (upsell cross-sell signals)

3. Platform Narrative & Messaging

• Help shape Floats multi-product platform story not just individual features

• Develop messaging that resonates with target segments and evolves with the product

• Partner with Marketing to bring campaigns and content to life (while owning core messaging yourself)

4. Cross-Functional Commercialization

• Act as the bridge between Product and GTM teams

• Partner with:

  • Product influence roadmap based on market & customer insights

  • Sales enable teams with clear value propositions and positioning

  • Customer Success drive adoption and retention strategies

• Ensure alignment across teams to drive measurable outcomes

5. Insights Experimentation & Data

• Use product customer and lifecycle data to identify opportunities and inform strategy

• Design and run experiments to improve adoption and performance

• Measure success through impact on adoption usage and commercial metrics

What Success Looks Like

• Product adoption meaningfully increases for your focus areas

• Clear compelling messaging exists across the customer journey

• Lifecycle programs drive measurable improvements in usage and expansion

• GTM teams are aligned and enabled with strong positioning and narratives

• You operate as both a strategist and executor moving quickly from insight to action

What You Bring

Core Capabilities

• Strong product and strategic thinking. You can connect product market and customer needs

• Excellent messaging and storytelling skills (you can write and create not just brief others)

• Comfortable operating across the full funnel not just launches

• Highly cross-functionalyou influence without authority and drive alignment

Experience

• Experience in Product Marketing Product Management or a closely related role

• Proven ability to drive measurable outcomes (adoption retention expansion or revenue impact)

• Experience working on multi-product or platform businesses is a plus

• Backgrounds in product ops / product / hybrid roles are welcome if paired with strong marketing instincts

How You Work

• Owner mindset: You take accountability for outcomes not just outputs

• Builder: You create programs messaging and systemsnot just strategies

• Curious and adaptable: You can operate in ambiguity and evolve quickly

• Collaborative: You work seamlessly across Product Sales CS and Marketing

• Execution-focused: You move fast and ship while maintaining quality

What This Role Is Not

• Not a pure launch PMM role

• Not a traffic manager for marketing requests

• Not limited to pre-sales or post-salesyou operate across the full journey

• Not a people management role (this is a high-impact IC position)

Why This Role Matters at Float

Float is evolving into a multi-product platform and success depends on how effectively customers adopt and use those products.

As a PMM you are central to that outcome designing how our products are understood adopted and expanded across the customer base.

Why You Should Join

• Work at one of Canadas fastest-growing fintech companies

• Make a real impact in a high-autonomy high-growth role

• Collaborate with an ambitious and supportive team

• Competitive compensation equity options and benefits

• Hybrid work model we are based in Toronto with in-office days for connection and collaboration

• Enjoy catered team lunches every Tuesday Wednesday and Thursday

• Bring your pup to our dog-friendly office

• Thrive in a high-trust high-performance culture where your work truly matters

In Short

At Float youll thrive if youre bold curious and eager to make a real impact. Were building something specialand having a lot of fun along the way. If youre excited to build grow and win together wed love to meet you.

Were committed to building a workplace thats welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float just let us know! You can reach out to Vic () and well work with you to make sure you have what you need to succeed.

Required Experience:

Manager