Associate Director, US Marketing, IgAN

This is what you will do:

The Associate Director US Marketing IgAN is a member of the commercial US IgAN Marketing team and of the broader Rare Nephrology marketing team within the Hematology and Nephrology Business Unit. The individual will play a critical role in developing and driving strategies and tactics for healthcare providers and patient engagement for the IgAN .

Reporting to the Senior Director of IgAN Marketing the Associate Director is responsible for defining and leading HCP and Patient marketing initiatives for the IgAN launch in the US market as well as supporting the execution of the HCP educational strategy. The individual will also contribute to the development and execution of the best-in-class annual HCP and Patient marketing plans inclusive of relevant brand and launch strategies. This individual will work closely with Business Operations/OMNI and will be a key cross-functional player liaising with numerous teams to accomplish goals including: Field Sales TLL Patient Services Patient Advocacy Legal Compliance Regulatory Medical and Promotional Review Committee (PRC). The individual may also interact with Key professional societies for educational initiatives

What you will do:

HCP Marketing Strategy & Omnichannel Planning

• Develop HCP tactics messaging and omnichannel plans aligned to brand objectives

• Partner with Sales to apply best practices and emerging trends to strengthen HCP execution
• Define track and optimize campaign KPIs and performance

Field Enablement Promotion & Educational Execution

• Lead development of field-ready promotional materials across branded and disease education

• Serve as the primary marketing point of contact for Field Sales; lead field communications and meeting support
• Partner with Sales Training on onboarding workshops and meeting content
• Develop peer-to-peer education (speaker programs webinars on-demand) with KOLs and TLL
• Lead congress and professional society strategy and assets

Cross-Functional Leadership Agency & Budget Management

• Drive cross-functional execution with Sales Medical Omnichannel Training TLL Business Ops and review partners (PRC/Legal/Regulatory/Compliance)

• Manage agency partners timelines budgets and ROI
• Lead with influence to energize teams and align stakeholders to the brand mission

You will need to have:

• Bachelors degree in a scientific business or related field relevant to the roles responsibilities
• 5 years of marketing agency or consulting experience in pharmaceutical or biotech industry; minimum 1 year in US commercial marketing
• Strong knowledge of MS Office: Word PowerPoint Excel.
• Fluent in English (written and spoken language).
• Experience and proven track record of developing and implementing impactful digital campaigns and initiatives
• Strong ability to manage multiple projects across functional areas and work independently when appropriate in teams and as a sub-team lead.
• Must be comfortable managing multiple competing frequently shifting priorities and working through uncertainty.
• Experience in managing external agencies (AOR and Media) on a day-to-day basis and budget management required.
• Ability to travel up to 30%
• The duties of this role are generally conducted in an office environment. As is typical of an office-based role employees must be able with or without an accommodation to: use a computer; engage in communications via phone video and electronic messaging; engage in problem solving and non-linear thought analysis and dialogue; collaborate with others; maintain general availability during standard business hours.

We would prefer for you to have:

• Advanced degree (MS PhD PharmD or MBA)
• Oncology Rare disease or specialty care experience highly preferred
• Experience developing and actively managing HCP and Patient media plans strongly preferred
• Demonstrated ability to lead without authority
• Ability to gauge the feasibility impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval.
• Scientific acumen or curiosity to learn
• Understanding of the hospital setting hematology and/or nephrology
• Diverse pharma or biotech commercial experience in a variety of roles
• Prior experience in competitive markets

The annual base pay for this position ranges from $ 151081.60 - 226622.40 Annual USD. Base pay offered may vary depending on multiple individualized factors including market location job-related knowledge skills and addition our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program. Benefits offered include a qualified retirement program 401(k) plan; paid vacation and holidays; paid leaves; and health benefits including medical prescription drug dental and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an at-will position and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.

Date Posted

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and furtherance of that mission we welcome and consider applications from all qualified candidates regardless of their protected characteristics. If you have a disability or special need that requires accommodation please complete the corresponding section in the application form.