Digital Marketing Specialist
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Monthly Salary:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
The future you want is within reach. Lets build it together.
At PCL Industrial Management Inc. part of the PCL Family of Companies (PCL) we dont just build projects -- we build opportunities careers and communities. We are 100% employee-owned every employee has a stake in our success and that shared commitment drives how we work grow and lead in the construction industry.
Were a team of builders who care deeply about what we create and who we build with. That includes you. We are not only shaping the future of construction we are also committed to shaping the future of your career.
As a Digital Marketing Specialist for PCL Industrial Management Edmonton Alberta (Ind Mgmt) youll have the opportunity to lead and manage PCL Heavy Industrials external digital presence applying strong editorial judgment to ensure our work across North America is communicated clearly consistently and strategically in collaboration with marketing business development and executive leadership.
Why Choose PCL
Choose a career with rewards that matter. PCLs total rewards are designed to support your growth well-being and future success -- because when you succeed we all do. Our offerings could include:
- Employee ownership opportunities that build long-term value
- Annual discretionary performance bonuses
- RRSP TFSA Pension Contribution Options
- Flexible medical dental and vision benefits
- Prescription drug coverage and virtual care services
- Life AD&D and disability insurance
- Paid parental leave and family care support
- Health and lifestyle spending account options
- Mental health and wellness support including Employee Assistance Programs
- Career growth pathways leadership development and mentorship programs
- Access to world-class training through PCLs College of Construction and professional development courses
- Ongoing opportunities to learn new skills explore different roles and grow your career across sectors and regions
Heres how aDigital Marketing Specialist for PCL Industrial Management Inc. within Edmonton Industrial Management contributes to our team:
Responsibilities
Web Presence and Content Governance
- Own content strategy and governance for PCL Heavy Industrials pages on ensuring the divisions external presence reflects current markets active sectors and BD priorities
- Plan and manage a steady cadence of high-quality content including project profiles sector insights news releases and spotlights working with the divisions marketing and content leads
- Optimize content for SEO and AEO to improve discoverability across search engines and AI-driven answer platforms
- Act as a trusted advisor to business stakeholders on digital best practices translating complex industrial subject matter into clear audience-focused narratives
Social Media and Advocacy
- Partner with PCLs corporate social media team to develop and manage a content calendar for the division shaping narratives and ensuring a consistent pipeline of platform-ready content not managing day-to-day posting
- Coordinate the divisions employee advocacy program providing construction leaders and executives with ready-to-use content through our social publishing platform and making it easy for busy people to show up consistently online
- Think in terms of content ecosystems how a project profile a news release or a sector insight can extend across web social and advocacy to maximize reach and impact
- Manage the divisions client-facing digital newsletters and LinkedIn monthly newsletter coordinating contributors editing for consistency and quality and keeping to schedule
Coordination and Planning
- Serve as the primary connection point between PCL Heavy Industrials marketing teams across Canada and the US the corporate digital team the social media team and creative services
- Manage content intake prioritization and scheduling across the divisions external channels
- Track performance interpret what the data is saying and bring forward recommendations
Qualifications
- Post-secondary degree or diploma in communications marketing journalism or a related field
- Two or more years of experience in a digital content or communications role were less interested in years on a resume than in someone who genuinely understands how content moves online and can demonstrate it
- Demonstrated experience managing web content strategy and governance ideally within a CMS environment
- Working knowledge of SEO and AEO principles including how to structure content for search intent featured snippets and AI-driven answer platforms
- Strong editorial judgment you can assess content produced by others improve it quickly and make the call on whats ready to publish
- Experience coordinating across multiple teams and stakeholders without losing momentum or quality
- Familiarity with social media platforms particularly LinkedIn and with social publishing and advocacy tools
- Comfort with content analytics you know what to measure and can turn data into a recommendation
- Strong project management and scheduling instincts you keep multiple workstreams moving and dont let things fall through the gaps
- Experience in AEC industrial or infrastructure sectors is preferred but not required genuine curiosity about the industry is non-negotiable
Your Work Has Purpose Here
PCL projects are where life happens where communities connect careers begin and progress is made. Regardless of the type of project we are building something bigger: a future thats inclusive resilient and full of opportunity.
At PCL Industrial Management Inc. we are committed to creating a workplace where everyone belongs. We value the diverse experiences identities and perspectives our employees bring. Employment decisions are based on merit potential and the drive to make a difference regardless of race gender age ability or background.
We know everyones needs are different if you require accommodation during the application process please contact and include the position and location of interest.
This recruitment process does not involve the use of artificial intelligence (AI) to screen assess or select applicants. All hiring decisions are made by human reviewers.
Company: PCL Industrial Management Inc.
Primary Location: Edmonton Alberta (Ind Mgmt)
Job Title: Digital Marketing Specialist
Requisition ID: 12327
Required Experience:
IC
