Product Manager

At Bayer were visionaries driven to solve the worlds toughest challenges and striving for a world where Health for all Hunger for none is no longer a dream but a real possibility. Were doing it with energy curiosity and sheer dedication always learning from unique perspectives of those around us expanding our thinking growing our capabilities and redefining impossible. There are so many reasons to join us. If youre hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference theres only one choice.

Product Manager

POSITION PURPOSE:

Major Tasks Brand Management role for Glucobay franchise developing and implementing marketing strategies to drive growth for Glucobay franchise.

YOUR TASKS AND RESPONSIBILITIES:

• Achieve marketing & sales objectives for the brand/s in Diabetes care portfolio.
• Design marketing strategies as per Bayer Marketing Excellence framework to achieve desired market share and growth.
• Develop and implement annual brand plan and oversee the execution with periodic monitoring of KPIs.
• Develop Thought Leaders for the diabetes portfolio to ensure propagation of the communication objectives and increase awareness amongst other Health Care Professionals. Meet and develop important customers and members of trade channel.
• Actively drive engagement with the sales team. Conduct cycle meets to roll out brand strategies and plans to implement.
• Plan promotional and communication inputs (as per defined planning cycles) and ensure adequate brand support in terms of brand services and training to the field.
• Plan new strategies / life cycle management through periodic review of brand / market environment.
• Timely utilization analysis and controlling P&I cost for assigned portfolio.
• Analyze market data from various sources for monitoring of market shares & continuous tracking and analysis of competitor activities including new product launches.
• Analyze & Initiate the need for Market Research apply the findings to support the newer strategies to achieve goals.

WHO YOU ARE:

• Science/ Pharmacy graduate with a Management degree and having at least 2-3 years of relevant experience in Pharma marketing.
• Experience in managing brands in diabetes segment.
• Excellent presentation and communication skills. Ability to develop strong Thought leader connect.
• Knowledge of market and competitive scenario.
• Strong analytical abilities and creative mindset.
• Shows a strong understanding of the business environment and understands factors trends and issues which influence the companys business performance.
• Proven ability to foresee the trends its possibilities and able to translate them into winning strategies.

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