Creative Services Director Whsv

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WHSV:

Located in Virginias Shenandoah Valley WHSV has been serving our community since 1953. Our family of stations includes ABC CBS FOX and MeTV. We offer a full range of digital marketing solutions from streaming video to social media advertising. WHSV is the Valleys #1-rated news source.

Job Summary/Description:

Our award-winning Creative Services Department is searching for our next Creative Services Director! WHSV is looking for a bold video-first storyteller who brings fresh ideas thrives on collaboration with clients and teammates and loves turning concepts into standout creative. If youre a hands-on leader ready to produce exceptional commercials and drive station marketing and promotions with energy and impact we want to hear from you.

WHSV-TV is an innovative leader in the Harrisonburg Virginia market. With a proud legacy of leading in local news and community initiatives we continue to evolve meeting audiences where they consume content and delivering compelling storytelling across every platform.

Were seeking a Creative Services Director to own the stations creative vision and lead strategic marketing initiatives that grow audience strengthen brand loyalty and deepen community impact. This role is the connective hub across Sales News Programming and Promotions aligning teams around integrated campaigns that support station priorities and revenue goals. The ideal candidate brings strong marketing instincts a modern multi-platform mindset and the ability to turn insights into high-performing creative and community partnerships. This position reports to the General Manager and leads cross-functional teams to execute station-wide marketing and creative campaigns.

Duties/Responsibilities include but are not limited to:

- Develop and execute integrated multi-platform marketing strategies that strengthen WHSVs competitive position.
- Identify cultivate and manage strategic community partnerships aligned with station values and brand priorities.
- Plan and execute station events sponsorship activations and promotional campaigns that increase engagement and visibility.
- Partner with Sales leadership to develop client-facing creative and revenue-generating sponsorship concepts.
- Coach develop and elevate commercial and station promotion producers; establish clear standards workflows and quality controls.
- Recruit mentor and supervise the Creative Services team building a collaborative innovative high-performance culture.

Qualifications/Requirements:

Required:

- Bachelors degree in Marketing Communications Journalism or a related discipline (or equivalent professional experience).
- 5 years of experience in marketing media and/or creative services.
- Strong command of multi-channel marketing including digital media strategy.
- Demonstrated success in identifying building and scaling strategic partnerships.
- Proven project management and organizational skills; able to prioritize and drive multiple initiatives simultaneously.
- Excellent communication skills across writing speaking and presentations.
- Experience working within the broadcast and/or media industry.
- Proficiency with marketing analytics major social platforms and creative production tools.

Preferred:

- Experience supporting and/or coaching on-air talent.
- 2 years of people leadership or management experience.
- Event planning and community engagement experience.
- Working knowledge of commercial production processes and advertising standards.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WHSV-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Director