Director eCommerce Operations

At Food LionAssociates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion and in return we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.

PRIMARY PURPOSE
Provides thought leadership strategic vision processes and methodologies to deliver profitable sales growth through Digital Marketing programs that are aligned with the overall Brand objectives & strategies. Responsible for developing and leading the digital strategy to create an optimal customer experience through all digital channels (web mobile e-mail search and social) and ensures it ladders up to the overall Brand engagement goals and resonates with the core target customer. Also responsible for the strategic development of an e-commerce platform to include a home delivery solution and click & collect option(s). Responsible for the e-commerce business to include business planning KPI development operations strategy campaign development and website design. Collaborate with RBS to identify e-commerce web technologies. Partners with RBS on innovation and digital analytics.

DUTIES AND RESPONSIBILITIES

• Drives Brand engagement with digital channels through a comprehensive strategy that leverages paid earned and owned media.
• Leader in creating the evolution of the customer experience through digital channels including social media web site mobile search display and ensuring that it is continuing to deliver on the brand strategic pillars.
• Stays abreast of new activations and technology in the marketplace and collaborates with RBS to bring these experiences to life
• Responsible for transparency in accounting budget controls and quality monthly estimates of expenses and budgets.
• Oversee the execution of merchandising programs that are tied to digital promotions. Continuous partnership with merchandising to keep abreast of new and ongoing programs.
• Leveraging the overall e-commerce strategy created by PDL develop an eCommerce platform for the Food Lion Brand that compliments the brick & mortar strategy to create a seamless omni-channel experience for our customers. Responsible for the business plan development marketing plan and flawless execution of a test market and RON launch.
• Oversees media planning & buying (broadcast & digital) with a continuous improvement approach to optimizing the buy through rigorous performance analysis methodologies
• Support skills growth career development and morale of all team members.
  

QUALIFICATIONS

• Minimum 10 years direct experience in building and managing digital marketing for a retail or B-C Brand

PREFERRED QUALIFICATIONS

• Noted experience in the development of a Brands e-commerce strategy.
• Proven track record in the development of a digital marketing plan that aligns with the set Brand strategy and achievement against set KPIs.
• Proven expertise in key digital disciplines/platforms including website and app development/on-going management and user experience on such properties.

EDUCATION

• Masters degree (preferred)
• Bachelors degree

EXPERIENCE

• 10 years experience managing a digital team
• Retail experience preferred
• Experience in developing an e-commerce platform for a B-C Brand

SKILLS AND ABILITIES

• Must have demonstrated ability to develop a digital plan that is based on a Brands strategy and core customers insights.
• Ability to execute on digital initiatives from concept through production
• Ability to create a UX/UE experience that is based on insights from a Brands core target customer.
• Must be able to work in a deadline driven environment while not compromising quality
• Strong conceptual skills with ability to self-execute when necessary
• Ability to synthesize information from multiple sources into clear solutions

COMPETENCIES

• Demonstrated the ability to manage and develop both internal and external teams.

• Ability to work cross functionally to gain alignment.
• Excellent project management skills
• Strong written and verbal communication skills
• Strong interpersonal skills and proven competency at cross-functional collaboration at all levels of the organization

TRAVEL

• Minimal: 10 15%

Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race color religion sex (including pregnancy childbirth and related conditions) national origin age disability sexual orientation veteran status gender identity or gender expression or any other characteristic protected by law.

If you have a disability and require assistance in the application process please contact our Recruiting Department