Senior Manager, Communications, Marketing & Brand (English Services) (TeleworkHybrid)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department.

Your role

CBC Atlantic and Quebec is looking for a dynamic leader to lead the regions marketing and communications team who work in locations across the East. This team is responsible for driving audience growth brand awareness and community outreach across the region.

The Senior Manager Communications Marketing and Brand with the support of the team is responsible for all of the strategic plans for each marketing and communications initiative for the region Region which comprises the Atlantic provinces and English-speaking Quebec.

We are looking for someone with strength and experience in both marketing and community outreach. The region requires an innovative and experienced leader to capture the attention of an increasingly diverse audience on a growing range of platforms. Staying ahead of industry trends and tactics is essential. If youre the successful candidate your energy and strategic focus will inspire your immediate team as well as others across the region.

This person is a key member of the regional senior leadership team helping shape the plans for the regions future state with detailed market analysis. Their expertise will give direction to senior managers and editorial leaders to help shape editorial project and outreach plans against strategic priorities.

This Senior Manager will represent the region on all network files related to the region and will help shape the local approach to CBC programs and projects.

This person is the face of CBC for local partnerships in the region and is responsible for managing new and existing partnerships and sponsorships with external groups ensuring that they continue to meet strategic goals.

This role requires a leader who independently identifies upcoming issues and develops thoughtful communications strategies to support the Senior Managing Director. Talent in this regard is essential to protecting the reputation of the CBC.

This person helps craft both internal and external communications products and when necessary crafts FAQs to support the Senior Managing Director.

Working with remote teams this leader must anticipate problems that may arise and lead remotely when unexpected events unfold during key outreach and marketing activities across the region.

Tasks:

• Leads the marketing and communication team for the region to work closely with the regional senior leadership team and the senior managing director to accomplish the overall goals of the region CBC News and Entertainment Sports and CBC as a whole.

• Plays a key leadership role in the organization and execution of all audience-focused events held across the region including remote broadcasts and outreach events to ensure that audience growth strategies are central to these projects.

• Plays a leadership role with editorial staff bringing a lens of marketing and communications to the planning and execution of editorial projects for all platforms across the region.

• Works with strategic partners both internally and externally to develop relationships that deliver on key performance indicators ( and building awareness and loyalty on all cbc platforms)

• Works with industry experts - both internal and external - to develop innovative digital media marketing plans.

• Identifying and developing relationships with external experts who may bring beneficial knowledge to the entire leadership team.

• Is on call for urgent matters. Weekend work is expected on a regular basis. Travel will be a requirement for the person in this position.

We are looking for a candidate with the following:

• Post-secondary education in Communications Marketing/Advertising or related discipline.

• Deep knowledge of the region as well as specific understanding of the major and mid-sized markets in the region. Understanding and strong affinity for CBC TV Radio and Digital programming.

• Minimum ten (10) years experience delivering professional integrated services to business partners in the development and implementation of marketing and communication strategic plans; communications planning; and strategic account management including brand management marketing publicity public relations sponsorship internal and external relations.

• Minimum five (5) years experience managing and leading teams.

• Exceptional strategic client service relationship management negotiation and leadership skills. Ability to develop and maintain professional business relationships with clients specialists and regional colleagues and manage through influence. Tact and diplomacy required.

• Working knowledge of French

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

As part of our recruitment process candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.

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