Sr. Analyst Owner Communication Marketing

To save time applying Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this positionat this time.

Whowerelooking for

Toyotas Operations Teams are looking for a passionate and highly motivatedSenior Analyst - Owner Communication Marketing.

Reporting to theRetention Marketing Manager Integrated Customer Experience the person in this roleLead the development and execution ofdata driven owner-focused communication programs across the automotive ownership lifecycle to drive engagement loyalty and satisfaction.

This role delivers personalizedonbrandmessaging across multiple channels partners closely with creative and field teams and uses performance insights to continuouslyoptimizecampaign effectiveness and customer value.

Whatyoullbe doing

Program development and campaign management

• Develop and execute comprehensive communication programs for automotive owners addressing key touchpoints throughout the ownership lifecycle.

• Design strategies to deliver personalized and value-driven content including welcome communications service reminders warranty updates and loyalty incentives.

• Create and manage content for email direct mail SMS and digital platforms tailored to vehicle owners.

• Work with creative teams to ensure all messaging aligns with brand guidelines and resonates with target audiences.

• Continuously optimize content to improve engagement and response rates.

• Manage expectations and performance of Field Team and keep Region & PD teams informed and engaged in the program.

Program Performance Analysis & Optimization

What You Bring

• Bachelors degree in marketing Communications or a related field.

• 3 years of experience in marketing with a focus on customer communication programs or relationship marketing.

• Strong understanding of customer lifecycle marketing and communication strategies.

• Excellent written and verbal communication skills with the ability to craft compelling messaging.

• Analytical skills to measure program performance and drive data-informed decisions.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Ability to collaborate and work effectively across multiple departments agency partners and teams.

Added bonusif you have

• Experience in the automotive industry or similar sectors.

• Experience in a field sales role or in a field-facing role.

• Proficiencyin marketing automation tools (e.g. Salesforce HubSpot Marketo) and CRM platforms.

Whatwellbring

During your interview process our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights:

• A work environment built on teamwork flexibility and respect

• Professional growth and development programs to help advance your career as well as tuition reimbursement

• Team Member Vehicle Purchase Discount

• Toyota Team Member Lease Vehicle Program (if applicable)

• Comprehensive health care and wellness plans for your entire family

• Toyota 401(k) Savings Plan featuring a company match as well as an annual retirement contribution from Toyota regardless of whether you contribute

• Paid holidays and paid time off

• Referral services related to prenatal services adoption childcare schools and more

• Tax Advantaged Accounts (Health Savings Account Health Care FSA Dependent Care FSA)