Head of Marketing

Centauro Rent a Car is a company dedicated to the vehicle rental sector with more than 50 years of experience in the industry. Our headquarters are located in Alicante (Spain) and we operate in the most popular tourist destinations across Southern Europe and the Mediterranean coast: Spain the Balearic Islands Portugal Madeira Italy Sardinia Sicily mainland Greece and the Greek islands.

From the Marketing Department we are seeking a highly strategic and results driven Marketing Manager with strong experience in mobility automotive travel or retail environments. This role is key to strengthening Centauros brand positioning accelerating both B2C and B2B demand optimizing digital channels and ensuring consistent brand identity across all markets where we operate. The selected candidate will lead all marketing and communication initiatives working cross functionally with Revenue Sales Digital Customer Experience and Operations to support sustainable growth and deliver an excellent customer journey. The responsibilities of the position are:

• Define and execute the global marketing strategy ensuring brand consistency across markets and developing positioning storytelling and activation initiatives that strengthen Centauros differentiation.
• Lead 360º growth driven campaigns optimizing the full digital funnel with the Marketing Growth Manager through SEO SEM affiliates paid social marketplaces owned media and strategic partnerships to drive demand and improve CLV.
• Oversee CRM automation and customer experience designing customer journeys and applying advanced analytics and attribution models to enhance acquisition conversion and retention.
• Collaborate with Revenue Management and Partnerships aligning commercial communication pricing elasticity analysis and co branded or joint campaigns to maximize profitability.
• Manage performance partners and team development monitoring key KPIs (digital performance sales contribution brand health ROI) coordinating agencies and technology providers and leading a high performing marketing team focused on innovation and operational excellence.

Requisitos mínimos:

• Proven experience designing and executing integrated marketing strategies in B2C and/or B2B environments with a strong digital component.
• 7 years of experience in marketing roles within mobility automotive tourism car rental or related sectors.
• Advanced expertise in SEO SEM paid social programmatic email marketing CRO and web analytics.
• Experience in brand management repositioning initiatives and 360º creative campaigns.
• Strong analytical mindset with solid knowledge of commercial and marketing KPIs and a data driven approach.
• Demonstrated leadership of multidisciplinary teams and experience managing projects in high growth environments.
• Proficiency with CRM platforms (e.g. Salesforce HubSpot) and comfort working with cloud based and analytical ecosystems.
• Bachelors degree in business Economics Marketing or a related field (MBA or executive training preferred).
• Languages: English fluency required; proficiency in Italian or Spanish is an advantage.

What we offer:

• Competitive salary and performancebased incentives.
• Opportunity to shape the future of mobility and automotive services.
• Collaborative and innovative work environment.
• Flexible working hours.
• Continuous training and development.
• Clear opportunities for professional growth within the company.

Are you looking for a new challenge Do you have passion for customer service a commercial profile and do you love working with people

If you think your profile is suitable and you would like to be part of Centauro team sign up for this offer!