Digital Information SMEData & Marketing Analytics Expert
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Job Location:
Jackson, MO - USA
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title: Digital Information SME / Data & Marketing Analytics Expert
Location: Hybrid (Remote Onsite as required)
Duration: 3 Months
Job Summary:
Seeking a Digital Information SME to design and implement data-driven targeting and marketing strategies by integrating digital data with geospatial analytics and machine learning.
Key Responsibilities:
- Design and implement digital data integration strategies
- Combine geospatial digital ML data for targeted insights
- Develop methods to:
- Identify individuals
- Segment populations
- Generate personalized marketing outputs
Build workflows for:
- Targeting Processing Analysis Marketing output
- Validate alignment of digital geospatial datasets
- Support workshops and stakeholder sessions
- Assist in conference room demo
- Contribute to final report and roadmap
Required Skills:
- Strong background in digital marketing analytics / data segmentation
- Experience with customer profiling / audience targeting
- Knowledge of data integration & analytics tools
- Exposure to geospatial data usage in marketing
- Ability to translate data into actionable marketing strategies
Experience Required:
- 10 years in digital data / marketing analytics
- Experience running targeted marketing campaigns using data insights
- Experience working with government or enterprise clients
Preferred:
- Experience with geospatial analytics tools (GIS)
- Background in behavioral data analysis / segmentation models
- Exposure to machine learning-based targeting
