Regional Sales Manager Western Canada

Job Description

Position Title

Regional Sales Manager Western Canada
Type: Remote/Hybrid Full-Time

About Our Client

Our client is a rapidly growing leader in soil health and agricultural inputs focused on delivering innovative science-backed solutions that improve crop performance and long-term soil productivity.

With a strong presence in thebiologicals space they are expanding across Western Canada and offer a unique opportunity to lead a high-impact sales team in a fast-evolving segment of agriculture.

Key Responsibilities

Sales Leadership & Team Management:

• Lead coach and develop a regional team of Territory Sales Managers and independent representatives across Western Canada.
• Establish clear performance goals KPIs and accountability standards while fostering a high-performance customer-focused sales culture.

Regional Business Development:

• Develop and execute regional strategies to grow market share across biologicals and soil amendment solutions.
• Identify new opportunities across key crop segments and expand relationships with retailers distributors agronomists and growers.

Channel & Customer Management:

• Strengthen partnerships with major retail chains independent dealers and distribution networks.
• Support the team in closing strategic accounts while maintaining high levels of customer satisfaction and retention.

Technical Market Support:

• Collaborate with agronomy and product teams to position solutions effectively and translate technical value into commercial outcomes.
• Support field trials demonstrations and ROI-driven selling initiatives to drive product adoption.

Strategic Planning & Reporting:

• Develop regional business plans forecasts and sales reports to track performance and identify growth opportunities.
• Provide insights on market trends competitive activity and pricing strategies to support overall business objectives.

Qualifications

To succeed in this role candidates should demonstrate:

Education & Experience:

• 7 years of agricultural sales experience within crop inputs soil health biologicals or related sectors.
• 3 years of leadership experience managing sales teams or regional territories.
• Strong understanding of Western Canadian cropping systems including cereals canola pulses corn and specialty crops.
• Post-secondary education in Agriculture Agribusiness Crop Science or a related field is preferred.

Technical Skills:

• Experience working within retail and distribution channels across Western Canada.
• Proficiency in CRM systems forecasting tools and Microsoft Office.

Key Competencies:

• Proven ability to lead teams and drive regional revenue growth.
• Strong communication coaching and negotiation skills.
• Strategic mindset with the ability to balance leadership and hands-on sales execution.
• Ability to build relationships across multiple stakeholder groups from growers to executive-level partners.
• Self-driven accountable and comfortable operating in a dynamic growth-focused environment.

Apply Today

Quote Job Reference #84924. Submit your resume directly to Kevin Pedersen via email at No cover letter please.

About Us

Executrade is one of Western Canadas most comprehensive full-service recruitment firms with over 50 years of expertise in connecting talented professionals with leading organizations.

We are proud to apply principles of diversity equity and inclusion in all our recruitment practices ensuring equal opportunities for all candidates. Our commitment to these values enables us to match organizations with a diverse range of top talent fostering workplace cultures that thrive on innovation collaboration and respect.

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